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Capitalist's picture

Ohhh kay..I'm a bit slow, somebody help. What's the idea?

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

saman's picture

It says that sony handycam will save all details of our living moments.

saman
Activity Score 50
Creative Director
braindrain's picture

Buy a Sony handicam and a plastic surgeon will scoop out your face and replace it with a cheesy vacation photo for free. Seems pretty straightforward.

braindrain
Activity Score 240
Copywriter
the mighty ham's picture

LOL! ^^^^^

the mighty ham
Activity Score 94
Copywriter
the mighty ham's picture

tragic handicam accident obviously.

the mighty ham
Activity Score 94
Copywriter
glare's picture

haha.
does look like it.

glare
Activity Score 29
Other
shrp0103's picture

lol

shrp0103
Activity Score 104
Art Director
Claus Thaler's picture

Looks a bit scary.

Claus Thaler
Activity Score 32
Copywriter
Mayday's picture

It simply doesn't fit.

Mayday
Activity Score 106
Copywriter
courlis's picture

I understand the Sony style but really the idea isn't clear and the retouching is very mediocre.

courlis
Activity Score 2
Art Director
whitespace's picture

This is Robocop minus the guns, the armor, and the balls.

whitespace
Activity Score 1953
Creative Director
mahi_dhk's picture

OAKKKKK..... It’s horrible....

mahi_dhk
Activity Score 90
Art Director at Grey Dhaka
johnf's picture

Like it or not the ad did it's job as it made you stop and look.

johnf
Activity Score 4
Art Director
fersvax's picture

That's not enough, man.

fersvax
Activity Score 1239
Art Director |

FER.

johnf's picture

The first job of any ad is to cut through the clutter and grab viewers attention. You cannot convey your message other wise.
It seems everyone took away SONY and HANDYCAM so it was a success.

johnf
Activity Score 4
Art Director
Too Many Shoes's picture

ahhhh, no, it's an ad that has been featured on an industry specific website, inviting feedback and
comment. That's what made me stop and look.

Who is the target audience? Parents frightened of not being able to remember details of family holidays? Is the message video is better than photographs at recalling all the details of your precious memories? That's how I see it, but I don't think the copy supports this supposition.

Too Many Shoes
Activity Score 4
Other |

Too Many Shoes

the.adnerd's picture

could be good, but this kind of idea needs super perfect image treatment.
we've seen too many playstation ads from tbwa to accept this.
too bad, i liked the idea...

do it again, c'on

the.adnerd
Activity Score 160
charly's picture

I have desire to vomit!

charly
Activity Score 18
Copywriter
lara's picture

evn i didn't get d ad still have to thank d team coz i got a new idea in all efforts 2 understand this ad

lara
Activity Score 114
Copywriter
lara's picture

but still waiting to understand this 1

lara
Activity Score 114
Copywriter
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