Comments (20)

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Capitalist's picture
Activity Score 132

Ohhh kay..I'm a bit slow, somebody help. What's the idea?

saman's picture
Activity Score 50

It says that sony handycam will save all details of our living moments.

braindrain's picture
Activity Score 240

Buy a Sony handicam and a plastic surgeon will scoop out your face and replace it with a cheesy vacation photo for free. Seems pretty straightforward.

the mighty ham's picture
the mighty ham
Activity Score 94

LOL! ^^^^^

the mighty ham's picture
the mighty ham
Activity Score 94

tragic handicam accident obviously.

glare's picture
Activity Score 29

does look like it.

shrp0103's picture
Activity Score 104


Claus Thaler's picture
Claus Thaler
Activity Score 32

Looks a bit scary.

Mayday's picture
Activity Score 106

It simply doesn't fit.

courlis's picture
Activity Score 2

I understand the Sony style but really the idea isn't clear and the retouching is very mediocre.

whitespace's picture
Activity Score 1953

This is Robocop minus the guns, the armor, and the balls.

mahi_dhk's picture
Activity Score 90

OAKKKKK..... It’s horrible....

johnf's picture
Activity Score 4

Like it or not the ad did it's job as it made you stop and look.

fersvax's picture
Activity Score 1239

That's not enough, man.


johnf's picture
Activity Score 4

The first job of any ad is to cut through the clutter and grab viewers attention. You cannot convey your message other wise.
It seems everyone took away SONY and HANDYCAM so it was a success.

Too Many Shoes's picture
Too Many Shoes
Activity Score 4

ahhhh, no, it's an ad that has been featured on an industry specific website, inviting feedback and
comment. That's what made me stop and look.

Who is the target audience? Parents frightened of not being able to remember details of family holidays? Is the message video is better than photographs at recalling all the details of your precious memories? That's how I see it, but I don't think the copy supports this supposition.

the.adnerd's picture
Activity Score 160

could be good, but this kind of idea needs super perfect image treatment.
we've seen too many playstation ads from tbwa to accept this.
too bad, i liked the idea...

do it again, c'on

charly's picture
Activity Score 18

I have desire to vomit!

lara's picture
Activity Score 114

evn i didn't get d ad still have to thank d team coz i got a new idea in all efforts 2 understand this ad

lara's picture
Activity Score 114

but still waiting to understand this 1