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Woman

Published/Aired: 
May 2007
 Woman

Description

Caption

Don't wait too long. Stihl
Advertising Agency: Publicis Conseil, France
Creative Directors: Olivier Altmann
Art Directors: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Photographer: Jean-Yves Lemoigne
Don't wait too long. Stihl

Advertising Agency: Publicis Conseil, France
Creative Directors: Olivier Altmann
Art Directors: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Photographer: Jean-Yves Lemoigne
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Highest Rated

Jet Propulsion Lab's picture

I absolutely LOVED their print campaign with a vacuum cleaner salesman, a pizza delivery guy, etc.
I really don't care for the over-the-top visual schtick of this campaign. The whole thing feels very contrived, too.
I think DDB's campaign worked BRILLIANTLY because it quietly showed the aftermath, the ordeal that the "visitors" had to go through to get to your front door. And their facial expressions were those of pain, exhaustion, regret all mixed together. But very subtle. Just perfect. (and of course their completely shredded clothes!! :)

The best visual humor (in print work) almost always shows what's "about to happen" or what's "just happened", leaving the blank for the viewer to fill in. Tension and suspense are very much a part of comedy storytelling.

I don't hate this campaign. It just does NOTHING for me...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Darrin Stephens's picture

Contrived.

Darrin Stephens
Activity Score 242
Creative Director
velle's picture

very

velle
Activity Score 1550
Copywriter
Mr Hughes's picture

But funny.

Mr Hughes
Activity Score 386
Copywriter
fractalrene's picture

These are becoming a classic at festivals, huh? like the Weru windows, the Mapa gloves and the 42 Below vodka ads. I think is good to create a concept so strong that it has continuity over the years (like the Absolut vodka), after all, that's why we are getting paid for, to build brands based on a consistent communication. The thing is... that it becomes less surprising, but, this is not the case with this campaign, these ads are always funny.

Other good example (in my opinion) are the playstations campaigns, that even when the concept changes (evolution, your own world, the passion, explosion of the senses...) you can always tell, even without looking the logo that it is a playstation ad.

fractalrene
Activity Score 1504
Copywriter
copycomoelcopi's picture

this is so good! direct, sharp, slightly clever… everybody would get it.

copycomoelcopi
Activity Score 822
Copywriter
A. J. SMITH's picture

Unfortunately not me though, although it is 9:20am so I haven't woken up yet at all.

Whats the craic here?

A. J. SMITH
Activity Score 2822
jmcho's picture

humorous. like the art direction.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
erhanali's picture

Nice idea. Superb execution.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

DarkSide's picture

I believe that the "original" ads (Cut your brush - Cannes 2004) are from DDB Paris.
I feel that this campaign here is trying (without success) to be a follower.
Don't like the idea, bad retouching.

DarkSide
Activity Score 1066
Other
Davosk's picture

Just what I was thinking.

Davosk
Activity Score 4815
Art Director
Jet Propulsion Lab's picture

I absolutely LOVED their print campaign with a vacuum cleaner salesman, a pizza delivery guy, etc.
I really don't care for the over-the-top visual schtick of this campaign. The whole thing feels very contrived, too.
I think DDB's campaign worked BRILLIANTLY because it quietly showed the aftermath, the ordeal that the "visitors" had to go through to get to your front door. And their facial expressions were those of pain, exhaustion, regret all mixed together. But very subtle. Just perfect. (and of course their completely shredded clothes!! :)

The best visual humor (in print work) almost always shows what's "about to happen" or what's "just happened", leaving the blank for the viewer to fill in. Tension and suspense are very much a part of comedy storytelling.

I don't hate this campaign. It just does NOTHING for me...

Jet Propulsion Lab
Activity Score 10679
Copywriter
slim's picture

Absolutely brilliant. Wouldn't want to change a thing, except maybe put my name on it.

slim
Activity Score 1047
Copywriter
ad-lovers's picture

it doesn't work. Plantes are not comming so fast.

ad-lovers
Activity Score 22
Art Director
Stigset's picture

Firts I thought it was for a leaf blower and loved it, but than i see it's for a hedge cutter, and I think it's a bit contrived. Art direction is excellent though and superbly executed

Stigset
Activity Score 1454
Art Director
Enas's picture

aahhh its an equipment cutting treesss...okkk
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

mrtalented's picture

what is the product? i didn't get it from the line. but the visual is eye-catching.

mrtalented
Activity Score 2171
Creative Director
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