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For those who value precision, 7

Campaign
Agency Network: 
Published/Aired: 
October 2007

Description

Print advertisement created by KNSK, Germany for WMF, within the category: House, Garden.

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Markus Heumann
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Bundy Agency's picture

Its a shame they didnt do a few more executions.

Bundy Agency
Activity Score 597
Art Director
wildbore's picture

......effective. nice campaign!

wildbore
Activity Score 749
Creative Director at - - -
krautland's picture

this campaign could win everything out there ... if 1993 comes around again.

krautland
Activity Score 3216
Art Director at erm... no calls please.
tipptapp's picture

This campaign HAS won everything out there... last year (or the year before).

tipptapp
Activity Score 133
Copywriter
Fabian Kirner's picture

They´ve won everything since 2002! They made the campaign during a periode of... lets say 4 years.
Still like it.

Fabian Kirner
Activity Score 270
Creative Director
Jet Propulsion Lab's picture

Can I send in a photo of the jack-o'-lantern my niece made last Halloween with some pictures of sharp knives next to it? She did a fantastic job of it...

No?

Jet Propulsion Lab
Activity Score 10679
Copywriter
arstewar's picture

pretty

arstewar
Activity Score 232
Art Director
jimkuz's picture

Wow, just when you think the benefits of sharp knives have all been done in ads.
I think this whole series is marvelous.

jimkuz
Activity Score 412
Graphic Designer at Freelance
laureano matias's picture

Cool

laureano matias
Activity Score 17
oscarpola's picture

Very original, i like it but i think the composition could be improved.

oscarpola
Activity Score 470
ULA
mansi shah's picture

Excellent!!

mansi shah
Activity Score 14
Copywriter at Ahmedabad,India
vote4pedro's picture

literal and boring

vote4pedro
Activity Score 4601
Copywriter
vinh than market's picture

Boring and literal like the above.

vinh than market
Activity Score 16
Hongkong
laksh08's picture

nice, can grow more ideas

laksh08
Activity Score 111
MUMBAI, INDIA
Eightball's picture

Won already Cannes Silver in 2005. Clap-Clap.

But it's the 4th year in row they make some follow-ups of an campaign just done for awards.

Any new ideas?

Eightball
Activity Score 200
Marketing Manager
talay's picture

very effective...

talay
Activity Score 266
mgemini creative works / istanbul
ram.rod's picture

This is brilliant stuff. You guys who don't have the balls to appreciate great stuff need your pricks to be sliced off.

ram.rod
Activity Score 46
philosopher/dubai
krautland's picture

go easy on the coffee, kiddo.

krautland
Activity Score 3216
Art Director at erm... no calls please.
jiahsisco's picture

Slow down ram.rod I think your on to something. I can see it now pricks lying on the floor some sharp knifes next to them. Or maybe a knife company should go for product placement in the next saw film. Let your anger flow ram.rod

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

Miss Candy Pop's picture

Solid

Miss Candy Pop
Activity Score 58
Art Director
primo_susto's picture

NOW this is a great campaign

primo_susto
Activity Score 440
Graphic Designer
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