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chintan ruparel's picture

hmm...i like both these except that, the employee seems to be just standing there, waiting for his photo to be clicked for the ad...may b the fellow in motion (as in workin) would seem more natural

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

kandi's picture

i agree with you. He doesn't have to be doing something with drastic actions, just not standing still. Especially since it is shot 'on location'. And, no it's not nit picking, it's art direction. And unfortunately, it's my life. :)
Good campaign but this execution seems weaker.

kandi
Activity Score 204
Art Director
squirrely's picture

now that's nit picking. Get a life!

squirrely
Activity Score 316
Graphic Designer
ralph's picture

He could have been pointing or holding a file or something. Duh, he could have been moving...or maybe? maybe, the tapes stuck him to the floor?

ralph
Activity Score 70
Copywriter
wickedcheese's picture

File, yes. But taping him to the floor would send out the wrong message...? No?

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
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