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Wings

Published/Aired: 
March 2007
 Wings

Description

Caption

Finally something you can say yes to.
Real apple. Real crunchy. Real yummy.

Advertising Agency: Saatchi & Saatchi, New York
Art Director: Danielle Thornton
Copywriter: Josh Schildkraut
Executive Creative Director: Tony Granger
Creative Directors: Jan Jacobs, Leo Premutico, Ann Hayden
Art Buyer: Melissa Brzeski
Illustrator: Adrian Johnson
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fersvax's picture

Love the whole campaign. Illustrations are beautiful and the concept is solid.

fersvax
Activity Score 1239
Art Director |

FER.

spiderwankmonkey's picture

SOLD!!!!

spiderwankmonkey
Activity Score 64
Copywriter |

Jabba Shalla Ba Baby!

Rog's picture

Gorgeous art direction, space, feel, message.
Talks to Mums' beautifully.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Axxl's picture

Very nice campaign!

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
ivan's picture

Wow! Finally a campaign everyone loves.

ivan
Creative Director at Ads of the World
the_ashlands's picture

hahah

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Saltsea's picture

I find it weak. Very nice art direction. but the concept is so old...

Saltsea
Activity Score 319
Creative Director
Joe Harris's picture

there had to be one ;) nice work leo - nice work saatchis

Joe Harris
Activity Score 176
Creative Director |

-------------------
If at first you dont succeed... don't try parachuting

jennywhx's picture

sweet illustration, love it.
i want to make myself wing too

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

philippertl's picture

I love it. That is so me as a kid on this ad :-)

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

addyhoch10's picture

what a lovely campaign! kudos to the whole team

addyhoch10
Activity Score 2592
Art Director
lsadunb's picture

Sweet idea.

lsadunb
Activity Score 571
Copywriter
sbr's picture

Greaaaaaat. 10/10

sbr
Activity Score 143
Art Director
Corona Raymaker's picture

Somehow great, these pictures.
Good line, too.
The one with the cat is extremely nice.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

ellehcimeo's picture

i'm printing these out, cutting out the logo, and posting them on my cork board.
these get a great big smile from me!

ellehcimeo
Activity Score 3376
Art Director
Liu's picture

Very very good. Love it

Liu
Activity Score 16
Art Director
Besha's picture

So cute!!! I love the illustrations and the type. Very refreshing!

Besha
Activity Score 295
Art Director
the_executioner's picture

gold

the_executioner
Activity Score 93
Creative Director
Dick Huges's picture

My name is Dick Huges and I approve this campaign.

Dick Huges
Activity Score 937
Copywriter
Dick Huges's picture

My n ame is Dick Huges and I do approve this campaign.

Dick Huges
Activity Score 937
Copywriter
leftfield's picture

-6/10

leftfield
Activity Score 165
Production Manager
Rog's picture

Living up to your name, Lefty?
That's not a minus sign is it?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

klaussnow's picture

so sweet I feel a cavity coming on...

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Leandro's picture

nice typografy!

Leandro
Activity Score 117
Art Director
bubblestheclownfish's picture

Absolutely. Spot. On. Perfection.

Well done - every one (though the cat one is borderline). Just great.

bubblestheclownfish
Activity Score 614
Creative Director
franksandres's picture

Love it too much.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
Boony wants a beer's picture

No offence to everyone at Saatchi's NY, but a bit of the work coming out of that place that I've seen on here seems to get rave reviews purely because of the names attached to it.

However, this campaign is brilliant and deserves all the applause it gets. A great insight and beautiful crafting. I'm staggered by how much expression can be created on a face with just a couple of dots. Absolutely love it.

Boony wants a beer
Activity Score 380
Art Director
Davosk's picture

You've got the best username so far Boony... I'm an Aussie expat so I get it.
Cute campaign, that's all.

Davosk
Activity Score 4815
Art Director
hang-the-dj's picture

This is awesome. I love the art direction and the little insight too (I know what it's like refusing kid's requests all day long)

Beautiful.

(and it's a real ad for all you scam-haters out there...)

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Goddamn, we have agreement!!!
Everyone! Pub! Now!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Laurent's picture

success the whole way through. very nice execution, typography and i particularly like the little retro touch in the illustration style. very nice

Laurent
Activity Score 279
General Manager at White Rabbit
basuca's picture

loved everything except the package or the product (wich I guess is not the fault of these guys, so, well done!!!)

basuca
Activity Score 48
Graphic Designer
Jean Campos's picture

Wow Very cool style trace. "D
Congratulations;

Jean Campos
(65) 8123-0340
http://jeancampos.carbonmade.com

Jean Campos
Ibrahim1250's picture

This is great i will use some of this as inspiration for my media studies 9/10

Ibrahim1250
Activity Score 12
Eastbury Comprehensive
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