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Kay's picture

Nice photography: Finalist

Kay
Activity Score 161
Art Director
philippertl's picture

Nice, hehe

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

jennywhx's picture

nice ! but i always dislike photograph that cut half of human head.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

mikelite's picture

me too

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

purplesimon's picture

Love them all. Good insight, great art direction and even the copy line works for me.

If I have to find something wrong with it then the H&M bit doesn't do it for me; it's not as if they're a brand that warrants being shouted about (I'm sure they'll hate me for saying that). If it were a designer brand I could understand it more, but H&M has Madonna designing for them and who wants to wear the clothes that a near 50-year old thinks young people should wear? Not me.

But the ad is great.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
A. J. SMITH's picture

True - Madonna can't tell me what to do!

A. J. SMITH
Activity Score 2822
boyoboyitsfun's picture

You couldn't be further off--Hennes & Mauritz has so much street cred among young hipsters and with only one location (edmonton) in western Canada I know of more than a few people that are very excited. It's a fresh alternative and it's the best store for inexpensive wardrobe staples--no one makes cheap fashionable like H&M. BTW I don't like this ad hahah.

boyoboyitsfun
Activity Score 147
Copywriter
A. J. SMITH's picture

I like this whole campaign.

Stylish and intriguing.

BUGGERS

A. J. SMITH
Activity Score 2822
Punch's picture

Me gusta!!!!!!!!!

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Fleur0379's picture

fleur
good insight. the whole campaign makes me smile. definitely targets women. great. copy line excellent... women really are trying to find some new reason to go shopping. Classy AD

Fleur0379
Activity Score 32
Art Director |

fleur

ellehcimeo's picture

I don't need a reason to go shopping.
And Madonna's line isn't doing it for me either. Where are the studded cone bras?
BUT I like the ad.

ellehcimeo
Activity Score 3376
Art Director
purplesimon's picture

I bought all the studded cone bras. I look great in them.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Disco Munky's picture

I am almost 100% certain I've seen that line and concept (breaking what you have so you have a reason to shop) used for another shops campaign a few years ago.

until I find out which ads it was

3/10

..........the ads were on telly in the uk. There was a woman who lets a bus splash her with a puddle I seem to recall.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

"..........the ads were on telly in the uk. There was a woman who lets a bus splash her with a puddle I seem to recall."

sounds like the opening credits to sex and the city.

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

very funny. I can't remeber what they were for tho.

I need more cow bell.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

purplesimon's picture

There are a large number of executions that use a similar approach. I know what you're saying about the ads on UK telly, I recall them too (but not the brand).

The approach used here isn't anything new but that doesn't mean this isn't a good advert, does it?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Disco Munky's picture

It doesn't mean it's bad, but it does take away from it a bit.

I think we own the same glitter bra by the way..... I wear mine to go dancing.

I need more cow bell.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

As long as you are loving them and they aren't going to waste, I suppose I will survive without one.

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

We could share one....but that might get wierd.

I need more cow bell.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

purplesimon's picture

We can't all share one, there's only room for two tits and I think I'm the biggest tit of all!

Anyhoo, back to the UK ads similar to this. I can't find it, but I have found one for a carpet cleaner where two women pour red wine on a carpet so that a masked man comes to clean it. That was similar in terms of idea but the art direction wasn't!

purplesimon
Activity Score 473
Copywriter at Euro RSCG
ellehcimeo's picture

I propose joint custody then! I'd like to have it on Wednesdays please.

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

No can do on the Wednesdays there.

That's when Daddy gets his shuffle on. Pow! (I'm busting shapes- Yeah!)

I need more cow bell.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

I went and made my own. It's time to get my freak on.

ellehcimeo
Activity Score 3376
Art Director
Minimum's picture

I'd like a private dance...or do I have to wait in line?

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture

You are first up my kitten, and for as long as you like.

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

That is soooo 2003. Cudos on the home made cone bra. I've wondered if a cone shaped cod piece would have the same effect on people.

.........Henry. Jones. Junior! We named the dog Indiana

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

I say do it and let them stare in awe of your fashion prowess.
Will you put a shiny hook on it?

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

Yes

.........Henry. Jones. Junior! We named the dog Indiana

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

oshe's picture

Have insight, have a concept, have art direction thi is a good Ad

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Desi's picture

Same styled stuff was done for Harvey Niclos Sale in London

Desi
Activity Score 1042
RITALIN's picture

Like it, but I`ve already seen this kind of idea (wasn`t Ikea with a tv commercial about a guy destroying his furniture and blaming on the cat? Nice, though, great art direction.

RITALIN
Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

purplesimon's picture

There is rarely an idea anyone hasn't seen.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Saltsea's picture

Really nothing new.
After BRANDT kitchens gold in Cannes 2 years ago (same concept, better execution), who wants that flat stuff?

Saltsea
Activity Score 319
Creative Director
Rog's picture

Hey, we all enjoy movies the second time round, don't we?
Like it. I think women will too.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

nice art direction and photo. but the concept is just so so.

mrtalented
Activity Score 2171
Creative Director
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