December 2007



Give your daughter the right carrier opportunities: name her William.

Advertising Agency: ANR.BBDO, Stockholm, Sweden
Art Directors: Andreas Lönn, Marcus Göransson
Copywriter: Olle Nordell
Photographer: Alexander Crispin
Other additional credits: Jonas Bauer, Anna Jensen, Christina Rudling, Marie Wanberg

Comments (6)

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Bassemfahmy's picture
Activity Score 55

I love this campaign


super calibara's picture
super calibara
Activity Score 176

Yeah, you're damn igniting right.

andrej dwin's picture
andrej dwin
Activity Score 937

lovely. although I never read a long copy on the net (for obvious reasons), what I read sounded ingenious.
and the AD has a nice retro newspaper ad feel, that I like too.
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

Beckser75's picture
Activity Score 16

Isn't this particular long copy here rather, well, normal?
I like the campaign as a whole, and the look is great. But the copy is not exactly ingenious. Really great piece of work over all, still.

picktokyo's picture
Activity Score 1404

The baby's very very cute. I love the baby. copy wise is fine.

malaysian tomboy's picture
malaysian tomboy
Activity Score 86

May the baby don't grow into a tomboy.