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Black Rhino

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by JWT, Taiwan for WildAid, within the category: Public Interest, NGO.

Caption

Only could the remaining 3000 Black Rhinos talk, they'd tell us that our consumption is the most dangerous trap.

Advertising Agency: JWT, Taipei, Taiwan
Creative Directors: Michael Dee, I-Fei Chang, Grace Liu
Art Directors: Ken Wu, Tom Huang
Copywriter: Ivy Lu
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sumsum's picture

I like the trap and hope the original line sounds better.

sumsum
Activity Score 613
copywriter
jorj's picture

good

jorj
Activity Score 638
Art Director at Senior Art Director
done's picture

nice

done
Activity Score 26
Creative Director
wing2aska's picture

Translation:
For those 3600 black rhinos which sitll remain, the desire of humans is the most dangerous trap. Without trading there won't be killing. Protect wild life, stop killing.

this is more like it used to be...

wing2aska
Activity Score 58
copywriter
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