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Music

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Jandl, Slovakia for Wikipedia, within the category: Media.

Caption

Don't keep it to yourself
Spread your knowledge to millions on Wikipedia. Become an author at wikipedia.org
Wikipedia 10 years of contributions by people like you

Advertising Agency: Jandl, Bratislava, Slovak Republic
Creative Director: Pavel Fuksa
Art Directors: Pavel Fuksa, Matus Nemcik
Copywriter: Adam Rovny
Photographer: Miro Minarovych
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writersblog's picture

Smart insight, targeting those borderline autistic monomaniacs, preferably in those vertical monomaniac magazines.
Why not push it into digital territory where it belongs? Oh, and please stop using Indesign to fill up your text block.

writersblog
Activity Score 553
Copywriter
CuriousPencil's picture

That very Wi
kipedia

linebreak makes me think this is fake.

Unless it's a collaborative effort?

Could this be the world's first official campaign by committee?

I think we should be

spared.

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

Imo, this gives a false idea about Wikipedia. It's about sharing information, not music.

jackmancer2017
pavlonjablon's picture

You are right - for example this site: http://en.wikipedia.org/wiki/Music is completely dead.

pavlonjablon
Activity Score 57
Creative Director
CuriousPencil's picture

Too, too funny. Ivan, where's that upvote button?

CuriousPencil
Activity Score 4225
Copywriter
ivan's picture

We will do it!

ivan
Creative Director at Ads of the World
CuriousPencil's picture

Y E S!!!!!

Fantastic news Ivan, really really happy to hear this. The community owes you a big cake. Or some bigger thanks. Nice one!

Tell you what.

If you make people 'spend pencils' it'll have, and add, a lot more meaning.

CuriousPencil
Activity Score 4225
Copywriter
Martijn's picture

I will give you a pencil for that idea!

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

CuriousPencil's picture

And I'll take it, save it and give you one back at a later date, thus achieving pencil-parity, enabling a true anti-gravity AOTW singularity floatathon, or an ouroboros of egos, which is essentially the same thing, given who we are.

CuriousPencil
Activity Score 4225
Copywriter
HappyHour's picture

BACK OFF! NONE OF YOU BASTARDS WILL EVER GET YOUR HANDS ON MY PENCILS! THEY'RE MINE, ALL MINE!!! MUHAHAHAHAAA

P.S. definitely a fake ad.

HappyHour
Activity Score 2381
ivan's picture

Actually I'm thinking one should gain pencils for every up vote.

ivan
Creative Director at Ads of the World
Ron Burgundy's picture

i vote for me :)

Ron Burgundy
Activity Score 1630
Art Director at Southern California
CuriousPencil's picture

You'll devalue the currency if you do that: people will just sit upvoting to see their stock rise. Soon everyone will be pencil millionairres (on paper) and you'll have to invent pens, leading inevitably to civil war, brother against brother, in the fight for writing implements. Ugly, nasty times ahead Ivan, I hope you've seen Terminator, because the onslaught is going to have an Austrian accent, my friend, with optional toothbrush moustache.

So make it cost (like Fame, but without the sweat) instead: people will feel like they're giving their very lifeblood to compliment others, which is always a sweet psychology. But y'know, it's your site...

CuriousPencil
Activity Score 4225
Copywriter
alanryder's picture

Agreed with you Jaap. Sharing music is different from sharing music knowledge, which is probably what Wikipedia is after with this creative.

alanryder
Activity Score 14

Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.

Tom Megginson's picture

I absolutely love the whole campaign. I think it strikes the right balance between celebrating and lampooning nerds. After seeing it here, I wrote it up on Osocio.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
sari's picture
sari
Activity Score 22
Copywriter
jackblack's picture

Nice. Well done.

jackblack
Activity Score 2357
Art Director
Both Sides of the Brain's picture

The visual by itself does not tell me that the person is not sharing knowledge.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
Nude Copy's picture

well ivan can u tell me what this whole pencil business is :O

Nude Copy
Activity Score 1054
Copywriter at India
Glut's picture

Sorry for the ad, but me attention was on the conversation between Ivan and curious pencil. Nice ideas both of you!
Let´s make pencils more meaningful

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
LisaEve's picture

personally, i know a few folks who are ardent collectors/trivia aficionados/over-educated intellectuals/nerds -- i find these campaign portraits quite accurate, hilarious, and clever

LisaEve
Activity Score 11
Graphic Designer
luispiter's picture

ok... i love it

luispiter
Activity Score 2756
comunication
MissCopywriter's picture

Nice

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
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