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Golf

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together.
Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household.

Art Director:David Smith

Print advertisement created by Dynamix, Australia for Wife Swap, within the category: Media.

Caption

NEW WIFE, NEW RULES
WIFE SWAP Australia
Mondays 7.30pm only on Lifestyle YOU
FOXTEL

Advertising Agency: Dynamix, Sydney, Australia
Creative Director: Ryan Hill
Copywriter: Ken Buchan
Photographer: Studio Commercial
Designer: Indah Shillingford
Group Account Director: Gareth Pask
Directors: XYZ Networks
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Hadrons's picture

Grow up.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture

don't...this works

iambusy
Activity Score 2219
Copywriter |

busy.

Roger Keynes's picture

While you're at it... change your agency name.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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