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Fractal Rene's picture

Hmmm, you could use the text of this one on the other two ads and it will be the same. Three executions of the same thing. It takes more than a model exchange to make a campaign.

Fractal Rene
Activity Score 65
Copywriter
picturejockey's picture

Exactly. It would have worked better of the images were more relevent to the causes of death.
http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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roman-schwienbacher.com's picture

i must agree with both of you. i also prefer the other one it works a little better.

roman-schwienba...
Activity Score 1021
Photographer
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