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Asics

Campaign
Agency Network: 
Published/Aired: 
April 2012
Whirlpool Print Ad -  Asics

Also From This Campaign 2

Description

Print advertisement created by Publicis, Romania for Whirlpool, within the category: Electronics, Technology.

Caption

Bring back your sportswear with the Whirlpool Sports Washer.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Raluca Băraru
Copywriter: Dan Frînculescu
Account Director: Liana Negrea
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Ramat Ajala's picture

Uh?

Ramat Ajala
Activity Score 794
karruza's picture

ookaay.. not very convincing tho

karruza
Activity Score 288
Wordfruit's picture

I think some people would like this, but I'm not sure it would have very broad appeal.

Did you talk to asics about using their logo? I don't know the legalities, but you might not want them giving you jip.

Wordfruit
Activity Score 1023
kleenex's picture

HUH!?!?!!?!?!?!?!

kleenex
Activity Score 51126
Web Designer/Developer
akshaysrikar's picture

So, is this ad implying that, without Whirlpool, Asics is shit? Just asking.

akshaysrikar
Activity Score 420
India
salil.sharma's picture

What the concept behind it
no combination between copy & graphic
poor work not expected from Whirlpool

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

d_mathis's picture

Designmasti, you're really annoying. The concept is simple. Smelly shoes + Whirlpool Sports Washer = Clean Asics... Simple concept, clean execution. I like it.

d_mathis
Activity Score 38
Texas Tech University
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