Where is it?

November 2007

Our Insight tracking system makes staying in touch with your package easy. Relax, it's FedEx.

Advertising Agency: BBDO Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Art Directors: Andy Mckay, John Terry
Copywriter: James Ansley
Photographer: Shanghoon
Typographer: John Tisdall

Comments (5)

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wkanaan's picture
Activity Score 483

I don't get what is happening. What are they trying to say?

Ed Mintone's picture
Ed Mintone
Activity Score 585

The answer is in the bar code thingy

iesnek's picture
Activity Score 16

Probably meant to be a rhetorical ad?

hmmm *is confused*

circusfreakusa's picture
Activity Score 26

I get the barcode message. But big friggen deal! Isn't package tracking like, so last year?

justpassingby's picture
Activity Score 1368

dont like it. If they had "Where is it?" in the same font as the fedex logo that would make sense but its also negative to say where is it with a courrier company