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miko1aj's picture

Nice composition, typo and idea. Bravo.

miko1aj
Activity Score 3086
picky2's picture

niceeeeeeee

picky2
Activity Score 280
Copywriter
hornicky's picture

very good compo.

hornicky
Activity Score 29
Art Director
like_duh's picture

mammals rule!!!

like_duh
Activity Score 88
Other
aancool's picture

yummy...

aancool
Activity Score 90
Yokel's picture

Nice. I wonder how many people know that whales are mammals, or associate them with drinking milk?

Yokel
Activity Score 604
Art Director
ChuckNorris's picture

anyone with a brain knows whales are mammals.

ChuckNorris
Activity Score 834
Creative Director
raverus's picture

anyone with a brain know whales doesn't drink milk

raverus
Activity Score 1476
Art Director
Blahg's picture

Anyone "with a brain" would know that mammals nurse their young, that whales are mammals and therefore whales nurse their young. Most people would also do a little research before making themselves look foolish. Here's a link to get you started on your research.

http://whale.wheelock.edu/archives/ask02/0051.html

That said, when I looked at this ad I didn't immediately make the connection to the whale being a mammal even though I knew they were. It's a great ad conceptually but I'm a little hesitant to guess as to what kind of response they'd get from a typical consumer who may not have the same commitment to "thinking it out".

Blahg
Activity Score 616
Copywriter
Blessilda Mok's picture

I'd like to see the work of all the bashers in this thread.

Blessilda Mok
Activity Score 117
Client Servicing
Blahg's picture

I'd like to see someone who disagrees with criticism come up with a better response than that to defend what they like about it. If you took this ad to the local hot dog street vendor and asked for his opinion and he said he didn't understand it, would you reply with "well you can't do any better" and assume it's a top notch idea? That's pretty stupid.

Blahg
Activity Score 616
Copywriter
itch's picture

actually wen i first saw this ad, i was not able to associate with that till i read the comments .

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

jennywhx's picture

smart, smart, and smart!

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Tagorino's picture

GREAT!!!!!!!!!!!!!!!!!!

Tagorino
Activity Score 13
Creative Director
addyhoch10's picture

got to love the grin on the whale's face and the (naturally) drooping corners of the fish mouths.
i agree with yokel, though, not many will associate the whale with drinking milk.

addyhoch10
Activity Score 2592
Art Director
Vicky's picture

This is just FUCKING SMART. GREAT! Nothing else to say.

Vicky
Activity Score 375
Creative Director
ellehcimeo's picture

Shouldn't it be "Milk drinkers grow longer"? Fish have no height, neither do mammalian water dwellers.

ellehcimeo
Activity Score 3376
Art Director
ChuckNorris's picture

Or maybe "Milk drinkers grow bigger". So it can relate to whales and humans. Don't know.

The original was probably in Portuguese, so maybe that's why it reads a bit awkward.

ChuckNorris
Activity Score 834
Creative Director
Rog's picture

Milk drinkers also dive deeper, migrate further, grow waaay fatter
and get harpooned for scientific research more often. ;D

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

They also run in the forest and find unicorns to ride.
How are you darling? Jolly good to see you!

ellehcimeo
Activity Score 3376
Art Director
inkfromthepen's picture

so whales drink milk now?

inkfromthepen
Activity Score 145
Copywriter
Rog's picture

Hmmm. Yeah, okay.
But, possibily a bit of a logical stretch, even for the tertiary educated?
Which begs the logical question... what does whale milk tastes like? ;?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

a bit fishy.

ellehcimeo
Activity Score 3376
Art Director
Ant's picture

and dodgy

Ant
Activity Score 64
Art Director
imke's picture

Exactly smarrrrt ad .

-Where is the impossible?

www.mikeyonjan.blogspot.com

imke
Activity Score 472
accident's picture

It makes no difference if whales drink milk or people have brains, this is an obvious get. But in a good way - I like it.

accident
Activity Score 36
Copywriter
Jet Propulsion Lab's picture

I bet the dolphins are all crabby sitting in the corner of the room saying "Yeah, but what about us then? Cows!!"

Jet Propulsion Lab
Activity Score 10679
Copywriter
addyhoch10's picture

dolphins are above such things. they're way too long-headed to be crabby.

now i'm going to search youtube for "whale teattime", this ad made me curious...

addyhoch10
Activity Score 2592
Art Director
ErJose's picture

Que buen aviso...felicitaciones...

ErJose
Activity Score 51
Copywriter |

Erjose

mrtalented's picture

u mean plankton eaters grow faster?

mrtalented
Activity Score 2171
Creative Director
Wordnerd's picture

nice thought but mr. talented is right. whales are no milk drinkers, they are mammals. and most mammals are very small. since that an ad, that wants to be smart, it's not

Wordnerd
Activity Score 6692
Copywriter
BLACKLIGHT's picture

i used to think for a very long time that i do have a brain ... but this is the first time i know that the whale is a mammal .... so maybe they needed to add this fact to the ad .. and i would suggest this copyright(( the wahle is a mammal .. u stupid no brain ignorant uneducated fool ))
:)

BLACKLIGHT
fifthbullet's picture

hmmm... so strange that people like to comment without doing any research, yet they think they are right to dismiss other's idea just like that.

whales is milk drinker according to wiki, type whales and look into behavior section.

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Blahg's picture

You shouldn't criticize people for not doing any research when you weren't diligent enough to read the comments - where many people clearly stated the mammal connection.

Blahg
Activity Score 616
Copywriter
SlimRich's picture

great idea!
but that shit is so clustered with multi bright, dull, and monotonous colors that i found it a bit difficult seeing the milk cup, sponsor brand and copy. thought they were some little fish...lol my take is that a few fish of different sizes would have done it.

SlimRich
Activity Score 81
Art Director at Art Manager at Dmessage SL
Guest's picture

it's really a good concept
and good composition, but the thing is that i dont wanna do a research to get an Ad ..it's weakness

Guest
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