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Element of well-being No.12

Agency Network: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by BBH, United States for Westin Hotels, within the category: Transport.

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre

Comments (14)

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jackmancer2017's picture
jackmancer2017
Activity Score 6992

It throws up a message but then it tries to prove it with some abstract photo.(or do they really have such beds in the hotel?)

luispiter's picture
luispiter
Activity Score 2756

me encanta....

Billoughsby's picture
Billoughsby
Activity Score 5144

The deposition of the message isn't "thrown up", though, it's tastily placed within a grid, which must count for something.

And does it really matter if the beds in the resort are exactly like this? Not to me. they're evoking a feeling, not documenting hardware.

That's it.

miko1aj's picture
miko1aj
Activity Score 3086

this is simply yummy. Great style.

CommandZ's picture
CommandZ
Activity Score 2498

These have a beautiful elegance to them.

NataliaLima's picture
NataliaLima
Activity Score 1380

I'd rather see this photo with a single line, or this copy with a simple art. Focus here seems kinda lost.

Bife's picture
Bife
Activity Score 99

take it easy

createwitty's picture
createwitty
Activity Score 204

dat certainly looks heavenly...feel like sleeping on it...effective...

AKesseli's picture
AKesseli
Activity Score 210

Needs more balloons floating away. That's the best part.

morse's picture
morse
Activity Score 18024

Looks great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
Activity Score 3935

Hotel ads nowadays should gear towards this kind of abstract concept. 90% of hotel ads are so to-the-face they're painful and forgettable.

I'm not jumping over my head for this one but it's a nice job. I like the Starwoods members' logo placement at the bottom.

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Kriativity's picture
Kriativity
Activity Score 414

come on guys its good!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

very pleasant, delightedly executed.
good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Tommy G.'s picture
Tommy G.
Activity Score 897

I've forgot with years how balloons are so comfortable to sleep on.
Miss that time really...

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