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Singapore/Los Angeles

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Saatchi & Saatchi, Vietnam for Western Union, within the category: Finance.

Advertising Agency: SAATCHI & SAATCHI, Ho Chi Minh City, Vietnam
Executive Creative Director / Copywriter: Steve Hough
Creative Director: Sumesh Peringeth
Art Directors: Sumesh Peringeth, Huy Nguyen
Photographer: Photolibrary, Corbis, Teo Studio
Illustrator: Nguyen Le
Art Buyers: Lily Cheong, Hong Thao
Account Supervisor: Thien Thanh
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Highest Rated

Adaddicted's picture

True, but this is 'three much'!!!
Why do not go for genuine, if there a possibility?

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

iRIO's picture

Unfortunatly the difference is not so оbvious..

iRIO
Activity Score 224
jobless
NatalieM's picture

Agreed. This visual takes too much analysis. Unfortunately, if I were reading a magazine, I would look at this visual and flip the page.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

StuartLittle's picture

Singapore side must have its famous lion fountain statue

StuartLittle
Activity Score 466
Other
BOOBJOB LOOBCANNON's picture

Ah, subtle. I like it.

It's not as good as the old Sydney billboard for Pan Am from Yearsago. Had a simpler upside down idea. This is still good though.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Prof's picture

Too much like those "soundwave" ads...

http://adsoftheworld.com/media/print/samsung_pure_sound_1

...for example.

Prof
Activity Score 1449
Copywriter |

Quite really.

Have Heart's picture

Totally different concept.

Have Heart
Activity Score 922
Art Director
Prof's picture

Of course, but the execution is way too similar.

Besides, considering the other ads its taken from, it's even less original ;)

Prof
Activity Score 1449
Copywriter |

Quite really.

fen1x's picture

Too confusing. Most of people dont recognize big cities from East. Maybe a little view for Singapore harbor ?
But I like an idea.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Boas ideas's picture
Boas ideas
Activity Score 265
Creative Director
Adaddicted's picture

What a timing...you too are clever ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Bye's picture

If you were to count out all the ads that are similar than you'd be left with nothing. This is a good ad, but I do agree it feels a bit dated.

Bye
Activity Score 1464
Adaddicted's picture

True, but this is 'three much'!!!
Why do not go for genuine, if there a possibility?

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Adaddicted's picture

Sumesh,
(Moshanam nallathalla); while sitting on that chair, you have to be more creative!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

miko1aj's picture

Oh come on! This is brilliant campaign. Simple message simply told. Good work.

miko1aj
Activity Score 3086
lefauxcyclope@yahoo.Fr's picture

belle image de la globalisation architecturale où toutes les villes finissent par se ressembler comme les chambres de Novotel à travers le monde, ou les chaînes de magasins Gap de Pékin à Toronto. où est le plaisirs de voyager au XXIème siècle...
désolé, ça n'a rien à voir avec la pub...

lefauxcyclope@y...
Activity Score 16
contrôleur de gestion freelance
M´AD MAX's picture

done before.leo burnett colombia. davivienda bank

M´AD MAX
Activity Score 195
Copywriter
shripad's picture

good work n good concept

shripad
Activity Score 25
visualiser
CR_AD's picture

The idea of the mirror is not new but I find that it works very well here
http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
StuartLittle's picture

I think u have given a wrong link, check it again.

StuartLittle
Activity Score 466
Other
Frits Harkema's picture

If both cities are actually at a shore, I do not dislike it. Bit to cleverish for modern day advertising, though. But in Cannes they might disagree on that.

Frits Harkema
Activity Score 713
Antwerpen
BOOBJOB LOOBCANNON's picture

How come you're so gay for Cannes?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

rabeat's picture

yeah, this is a poor version of daviviendas great ad from massivo, 2 bad 4 u guys.

rabeat
Activity Score 58
Graphic Designer
R. Rinaldi's picture

this is good for scamadsoftheworld site.

R. Rinaldi
Activity Score 686
Singapore
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