Advertisement

Japan

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Leo Burnett, Romania for Western Union, within the category: Professional Services.

Advertising Agency: Leo Burnett & Target, Romania
Creative Director: Bogdan Naumovici
Art Director: Ghica Popa
Copywriters: Mihai Costache, Laura Leonte
Log in or register to post comments

Highest Rated

Guest's picture

is there western union in bigbox shopping mall in japan?

Guest
drizae's picture

Help, I'm not sure I get it?

drizae
Activity Score 503
Copywriter |

Fail Harder.

Axxl's picture

Money Transfer from Jamaika to Panama to Norway=Japan... What??? Or In Japan you can make money tranfers to Jamaika, Panama and Norway....
Do these ads make any sense?

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
rikitiki's picture

i think these are crazy smart

rikitiki
Activity Score 630
Copywriter
the_ashlands's picture

why? why do you think these are 'crazy' smart?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Rog's picture

Sharp, global thinking guys! Cool.

Made me remember that 90's Audi logo campaign by Marcello Serpa, BBDO Brazil.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

nuclearshower's picture

I find visually boring but I like the idea.. Hate those circle :/

nuclearshower
Activity Score 233
Art Director
Rog's picture

The circles are actually the 'global' car stickers for international travellers to stick on their back window and show where they've been... I think.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Yokel's picture

Well, in Europe there to show which country you're from, but ...
I hate 'em as well.

Yokel
Activity Score 604
Art Director
addyhoch10's picture

they managed to visualise an abstract transaction in such a simple way.
i like it!

addyhoch10
Activity Score 2592
Art Director
val's picture

i can't believe that are people that like these ads
they don't make any sense!

val
Activity Score 93
Other
Have Heart's picture

When I saw the tumbnail I was absolutely sure there was a great idea behind this concept, but sorry, I don't get it. Where's the link to "money-transfer"???! Would work more for a global japanese company or something.

Have Heart
Activity Score 922
Art Director
Twombl's picture

It seems a great ad, but it is not.

Twombl
Activity Score 180
Copywriter
Ney Frances's picture

a good line would make it perfect!

shame on the lazy copy!

.....is there life before dead?

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Have Heart's picture

Ah, now I get it. You transfer money from Jamaika over Panama and Norway to Japan. I just wonder why people don't transfer the money directly from Jamaika to Japan. With the right line, this would be pretty brilliant.

Have Heart
Activity Score 922
Art Director
Eugens's picture

lol, i can't understand how you people don't get it. if you live in europe, there's no way in hell you wouldn't get it. Even my 10 year old brother would get an ad such as this one. It's simple, it's clear, it's brilliant

Eugens
Activity Score 2624
Copywriter
the_ashlands's picture

in effect, you just said nothing at all...perhaps you could explain what is so obvious and brilliant about this crap?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

val's picture

Eugens maybe you are a friend of these people who made it,probably that's why you understand even if there is nothing to be understood.I live in Romania and still these ads don't make sense!

val
Activity Score 93
Other
Dick Huges's picture

This signs are more popular in Europe. People in south-america or in US dont use these signs in their cars. So is a Europe ad. Good luck at Epica and Eurobest.

Dick Huges
Activity Score 937
Copywriter
addyhoch10's picture

hmm, maybe they're not primarily intended to impress the international juries... gosh, i'm so naive...

addyhoch10
Activity Score 2592
Art Director
Dick Huges's picture

we are an international jury

Dick Huges
Activity Score 937
Copywriter
addyhoch10's picture

maybe they're not even primarily intended to impress us

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

fyi...there are millions of these stickers around the states..

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Eugens's picture

I'm not a friend of them, val. Maybe you're not in the target? You do know what Western Union does, don't you?

Eugens
Activity Score 2624
Copywriter
ellehcimeo's picture

i thought those stickers meant that your car had travelled over from another country and it needed to display those stickers in order to through the right customs departments. we see them occasionally here in Ontario Canada, i've seen ones from Ireland, Netherlands, France and England for sure.
so western union is telling us we can transfer money from one country to another. big news people. big news. i don't really care about these ads. i find them to be redundant.

ellehcimeo
Activity Score 3376
Art Director
Twombl's picture

The ads are very simple, strange you can't get it.
But they are so weak strategically, and not so strong creatively. That's only my opinion.

Twombl
Activity Score 180
Copywriter
val's picture

of course i know ,i transferred some money using this service,but these ads don't make sense-just take a
look at what people are saying-they don't get it!

val
Activity Score 93
Other
addyong's picture

Transfer of money seem SO SIMPLE... this really make me scarry & unsecured... Will a Japanese accept insecurity?

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

DK's picture

Non - sense. I think they(agency) assume WUMT customers have nothing else to do than sit and figure out their ads. (would expect something snappy from a product that thrives on speed)

DK
Activity Score 43
Art Director |

---------------------------------
If it dont sell it aint creative

gonndo's picture

I dont get it too........

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

tjb1970's picture

not sure i get these either. so i'm in japan and my money goes from jamaica to panama to norway and then to me? who cares? what does this say about Western Union's service? it is a good thing that money travels through multiple countries to get to me?

tjb1970
Activity Score 492
Creative Director
Guest's picture

is there western union in bigbox shopping mall in japan?

Guest
Guest's picture

what time i can transfer money in early morning??

Guest
Guest's picture
Guest
Featured Content

Latest Collections

Advertisement