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Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by 303 Group, Australia for Western Australian Office of Road Safety, within the category: Public Interest, NGO.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Senior Art Director: Ross Dungey
Senior Copywriter: Malcolm MacLean
DoP: Nic Montagu
Digital Project Manager: Aaron Collyer
Sound Design: Julian Douglas-Smith
Account Director: Donna-Maree Gavin
Sound Studio: Soundbyte
Social Marketing Manager: Doug Baird
Editing Company: Double G
Agency Producer: Holly Kemp
Producer: Kate Downie
Editor: Tony Bannon
Photographer: Nic Montagu
Designer: Cameron James, Suzanne Olding
Flash Designer: Dave Tatchell
Account Manager: Camaryn Berry
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Highest Rated

Sarah Stirling's picture

Very cool...even though I don't read the paper...or own an iPhone!

But can somebody tell me what the small text actually says? I can't make sense of it. Has anyone actually tried this out?

Sarah Stirling
Activity Score 5
Graphic Designer at Insight Communication & Design
sirvan's picture

Interesting. Demonstrates the issue well, and in a fresh way. A little boring still, for some reason.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

JablesVanBuren's picture

I like this ad.
I appreciate when there is some sort of engagement with print ads.

JablesVanBuren
Activity Score 79
Sarah Stirling's picture

Very cool...even though I don't read the paper...or own an iPhone!

But can somebody tell me what the small text actually says? I can't make sense of it. Has anyone actually tried this out?

Sarah Stirling
Activity Score 5
Graphic Designer at Insight Communication & Design
joaquinsalim's picture

Very interesting as well as dynamic, good job.
Maybe the overcome could be a video followed linked to the company website instead of a flat image in the phone.

anyways, good job

joaquinsalim
Activity Score 20
Art Director at Leo Burnett |

Joaquin Salim
www.joaquinsalim.com

FourT6and2's picture

Interesting idea. But I highly doubt anybody will bother to actually whip out their phone and waste 5 minutes of their time to try it. I know I wouldn't. I'd be like, "some boring ad in a magazine wants me to pull my phone out so I can read their lame headline??? Hell no."

FourT6and2
Activity Score 218
Student
CuriousPencil's picture

F A K E .

1) "Now use your thumb to enter roadahead it into your phone's browser" can NOT be from the agency who brought the seriously excellent 'Enjoy the ride' campaign:
http://www.youtube.com/watch?v=rRwfwyaHXDk ;

2) QR code?

3) I'm about done with this shit - next time I see an agency being misrepresented by some student scammer, I'm sending them the link to the page and a number for their nearest lawyer. This is creeping unprofessionalism, AOTW, and it's fucking galling.

4) Glad, as ever, to be shown I'm wrong.

CuriousPencil
Activity Score 4225
Copywriter
MidasTouch's picture

Cool.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

velle's picture

i like.

velle
Activity Score 1550
Copywriter
donetodeath's picture

wait.... so the pedestrians are only visible if you use the smartphone? I think the message is correct but the execution is just wrong. There should be a pedestrian crossing the road and when you use the phone he disappears.

donetodeath
Activity Score 72
bates asia hongkong
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