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Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Grey, Vietnam for Westcoast International Dental Clinic, within the category: Professional Services.

Caption

Westcoast Dental Clinic
Specialized care for sensitive teeth.

Advertising Agency: Grey Group, Vietnam
Creative Directors: George Vargas, Rajib Gupta
Art Director / Copywriter: Rajib Gupta
Illustrators: Linh Pham, Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan (Otto)
Additional credits: Chamlong Intarach (Banana) / Professional Image
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Highest Rated

Guest's picture

good time good job

Guest
Bahamut's picture

Both are Creapy....but effective i guess...good job

Bahamut
Activity Score 105
México
TommyO's picture

I'm missing the "sensitive teeth" thing here. This could be done for ANY dental clinic, not only those who specialize in sensitive teeth - and for that matter it is quite effective.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

TommyO's picture

Also, what's with the background? Is it dust, or smoke, or what? And why?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

wow, they made that sucker look evil as all hell! nice!

Guest
Guest's picture

sensitive teeth and candy? why?
terror and dental clinic? no....

Guest
begriff's picture

simple but cool

begriff
Activity Score 2
Blashyrkh's picture

Uncomfortable rectangle but nice execution.

Blashyrkh
Activity Score 32890
Art Director
Marlus Lau's picture

Wow...very cool indeed! Good job!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

54+
54

Guest
keithstoeckeler's picture

Gets the message across...

keithstoeckeler
Activity Score 425
Guest's picture

NOOOOOOOH! i thought it was actual flesh! Grosssssssss!!! i thought it was some kind of cannibal thing in which the teeth of the skull are just gone or something and it was somehow burnt alive and the teeth were the first to go, i dont know!!!! Too creepy??!!!!!!

Guest
mike11's picture

Agreed. My first reaction was bloody gums mutilated by a dentist's drill.

mike11
Activity Score 279
Art Director at The Creative Circus, Atlanta, GA
atb2005's picture

I agree this is totally gross as well as creepy. It's even mildly disturbing. When I look at that image, I think of pain (number one reason people hate to go to the dentist).

atb2005
Activity Score 13557
dollypoppin's picture

My head's spinning. @_@ It gives me the idea of horror in the clinic.. or that this ad's an anti-sweets campaign.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

sahilosophy's picture

The TG's reaction would be to flip the page as soon as they see this.

sahilosophy
Activity Score 75
Copywriter
Guest's picture

Again, I live in Vietnam and have NEVER, EVER seen this ad.

Guest
Guest's picture

Dear other guest,
Does every ad in vietnam has to be seen by you? Do you work for Vietnam's ad censor board? I don't see every ad that comes out of my country, does that make it less legit? I think this is an interesting ad and I don't really care if you have NEVER EVER seen it.

Guest
Guest's picture

Obviously, you're a friend of one of the creatives. And it's not an interesting ad, honestly, it's pretty bad. And no, I don't live in Vietnam.

Guest
mikohernandez's picture

children would be more afraid of going to the dentist. but all in all i like it.

mikohernandez
Activity Score 32
Copywriter
vincevolume's picture

basically feeds my dentist phobia, it's pretty clear that sweets will ruin your teeth no need to advertise this as a dental clinic... you want people to go to the clinic not turn them off by triggering memories of fear and pain -.-;

vincevolume
Activity Score 8
Guest's picture

good time good job

Guest
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