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Fire

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Scholz & Friends, Germany for Weru, within the category: House, Garden.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser's Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction
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onemilkid's picture

Is this the 12th year now? When will they stop jobsintown and Weru? Real Men of Genius is not hardly as annoying as these

onemilkid
Activity Score 111
Copywriter
Eightball's picture

Feels like 90s.

Eightball
Activity Score 200
Marketing Manager
john ler's picture

Scholtz & Friends, or how to kill what used to be a great piece of advertising...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Killer Kowalski's picture

Booooooooooring!

Killer Kowalski
Activity Score 394
Copywriter
Kateter's picture

yep, they are running out of steam with this campaign.

Kateter
Activity Score 2029
Copywriter
wuynhvu's picture

More explain please!

wuynhvu
Activity Score 10
Graphic Design
peak900's picture

history lessons or what? no relevance at all. btw: they shoot on my house (lookinng through the window).

the better ad ist where I look out of the window and see a guy with a lawn-mower. that's relevant. that's realistic.

all in all: seems like a student's work ...

peak900
Activity Score 211
Copywriter
Senhora Kolossa's picture

hmm, i suddenly feel a strong desire for penises

Senhora Kolossa
Activity Score 483
Jung von Matt
ChuckNorris's picture

You can use a wurst.

ChuckNorris
Activity Score 834
Creative Director
ricklongo's picture

Really don't get all the hate. I laughed at this campaign. Nice work.

ricklongo
Activity Score 1244
Wordnerd's picture

yes it is (was) a good campaign. but the fact they earn new awards each year for just making new ad's with the exact same idea and execution is frustrating

Wordnerd
Activity Score 6692
Copywriter
imgns's picture

i love the first ads of this campaing, they had really cool and strong insights.. now they have kill the original idea.. please i want another clever idea for weru.. this doesn´t even work if the consumer is never seen the original idea..

imgns
Activity Score 68
freelance advertising
sonucoues2002's picture

done so many time

sonucoues2002
Activity Score 804
visualizer
Frits Harkema's picture

Men playing war with toy guns. I never get it.

Frits Harkema
Activity Score 713
Antwerpen
Kruk's picture

I don't get it... Small guns don't make noise... Right? Big guns do! right?...
So why the small guns? It would make more sense if they would be hugh....

Kruk
Activity Score 27
Freelance Graphical Designer/Photographer
Kateter's picture

that's the way you hear them from behind the super-spoundproof windows. like a tiny little sound. no matter how loud it really is. get it?

Kateter
Activity Score 2029
Copywriter
floydeepurple's picture

done for some kind of noise reducing headphones or something where the size of the noise producing object was drastically reduced...i remember a mini lawn mower from that campaign...

floydeepurple
Activity Score 349
Copywriter
hippiehi's picture

Also done for the same product (not brand).
I remember a mini motorcycle and a mini lawn mower too.

hippiehi
Activity Score 14
Copywriter at BBDO
the_lizard_king's picture

Lovely concept... but why the old civilization?

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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