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Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Wellington Zoo, within the category: Recreation, Leisure.

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Retoucher: The Lounge
Creatives: Debs Gerrard, Dave Mygind, Veronica Copestake
Account Service: Pippa Bonifant
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philippertl's picture

Really like the leo on, the other ones are ok.

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
adsthinker's picture

straight copy, interesting visual and lighting, clean and neat. Love it !

adsthinker
Activity Score 119
student
drunk dave's picture

sorry big hairy guy from a band called knave, they got there first.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Neil Levy's picture

neil levy
sorry to tell you this but we've already done the same campaign for the san francisco zoo (for their halloween event boo at the zoo). ours was done last year and is in the current issue of archive as well as shortlisted and in several award shows coming up.

Neil Levy
Activity Score 314
Copywriter |

neil levy

creativewannabe's picture

Ouch!

Good luck Neil..Hope you win some awards

creativewannabe
Activity Score 81
drunk dave's picture

see above, ours (as in agency) was for night time stories. beat us to the punch... well done.. this version is crap.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Jet Propulsion Lab's picture

Owned!!

I really liked the Boo at the Zoo campaign. But 'tcha gotta admit a zebra with a flashlight in its mouth is a riot!! ; )

Jet Propulsion Lab
Activity Score 10679
Copywriter
TrainRunner's picture

Yeah, I believe they were just in the new Archive.

TrainRunner
Activity Score 225
Art Director
bknowlden's picture

Page 146, BBDO West, San Francisco.

Better executed I might add.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

vote4pedro's picture

wow. wonder if this was a rip off. or just a coincidence. i can see how it could go either way. then again, if it is a rip off, they'd have to be pretty dumb to post it on here.

vote4pedro
Activity Score 4601
Copywriter
jsptrck404's picture

these were posted on here within days of each other, so they appear to have been concepted completely independently, at roughly the same time, so there's no way one agency could have seen the other's work and aped it that quickly.

jsptrck404
Activity Score 437
Art Director |

| think small |

vote4pedro's picture

if you read the comments above, the cd for these said they ran a year ago and had been in a few contests. so they were out there for a while.

vote4pedro
Activity Score 4601
Copywriter
jsptrck404's picture

actually, he was the CD for the OTHER zoo ads (SF zoo).

and we still don't know when THESE executions (Wellington Zoo) were concepted or first ran do we? (i.e. when they first ran, NOT when they were posted on AOTW).

we only know the approx timeline for the SF ZOO ads because the CDs comments above. but my question is still unanswered because, again, we don't know when THESE ads were concepted or first ran. i'm just withholding judgement because i don't know all the facts/dates.

jsptrck404
Activity Score 437
Art Director |

| think small |

teenie's picture

Haven't we seen something similar in here before? Come see what the animals do at the zoo when you leave...? I can't remember, exactly. Although maybe lots of zoos have this night-watching thing.

teenie
Activity Score 1894
Copywriter
mikepants2005's picture

Hmmmm, nah a pile of poo I reckon!

mikepants2005
Activity Score 504
Copywriter
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