Agency Network: 
April 2008

Print advertisment created by Saatchi & Saatchi, New Zealand for Wellington Zoo, within the category: Recreation, Leisure.

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Retoucher: The Lounge
Creatives: Debs Gerrard, Dave Mygind, Veronica Copestake
Account Service: Pippa Bonifant

Comments (16)

Log in or register to post comments
philippertl's picture
Activity Score 656

Really like the leo on, the other ones are ok.


robottttrockkkk's picture
Activity Score 814
adsthinker's picture
Activity Score 119

straight copy, interesting visual and lighting, clean and neat. Love it !

drunk dave's picture
drunk dave
Activity Score 1066

sorry big hairy guy from a band called knave, they got there first.

Neil Levy's picture
Neil Levy
Activity Score 314

neil levy
sorry to tell you this but we've already done the same campaign for the san francisco zoo (for their halloween event boo at the zoo). ours was done last year and is in the current issue of archive as well as shortlisted and in several award shows coming up.

creativewannabe's picture
Activity Score 81


Good luck Neil..Hope you win some awards

drunk dave's picture
drunk dave
Activity Score 1066

see above, ours (as in agency) was for night time stories. beat us to the punch... well done.. this version is crap.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679


I really liked the Boo at the Zoo campaign. But 'tcha gotta admit a zebra with a flashlight in its mouth is a riot!! ; )

TrainRunner's picture
Activity Score 225

Yeah, I believe they were just in the new Archive.

bknowlden's picture
Activity Score 3647

Page 146, BBDO West, San Francisco.

Better executed I might add.

vote4pedro's picture
Activity Score 4601

wow. wonder if this was a rip off. or just a coincidence. i can see how it could go either way. then again, if it is a rip off, they'd have to be pretty dumb to post it on here.

jsptrck404's picture
Activity Score 437

these were posted on here within days of each other, so they appear to have been concepted completely independently, at roughly the same time, so there's no way one agency could have seen the other's work and aped it that quickly.

| think small |

vote4pedro's picture
Activity Score 4601

if you read the comments above, the cd for these said they ran a year ago and had been in a few contests. so they were out there for a while.

jsptrck404's picture
Activity Score 437

actually, he was the CD for the OTHER zoo ads (SF zoo).

and we still don't know when THESE executions (Wellington Zoo) were concepted or first ran do we? (i.e. when they first ran, NOT when they were posted on AOTW).

we only know the approx timeline for the SF ZOO ads because the CDs comments above. but my question is still unanswered because, again, we don't know when THESE ads were concepted or first ran. i'm just withholding judgement because i don't know all the facts/dates.

| think small |

teenie's picture
Activity Score 1894

Haven't we seen something similar in here before? Come see what the animals do at the zoo when you leave...? I can't remember, exactly. Although maybe lots of zoos have this night-watching thing.

mikepants2005's picture
Activity Score 504

Hmmmm, nah a pile of poo I reckon!