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Treat Yourself Better, 7

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Fred & Farid, France for Weight Watchers, within the category: Professional Services.

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music
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morse's picture

Looks great, but this one is confusing. Freedom fries?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kreankak's picture

It's about bad breath ?

Kreankak
Activity Score 41
Milan Solanki's picture

the line has done the job, 'treat yourself better', great..

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Hadrons's picture

Great art.
Freedom from junk food - ambivalent feeling and so on..

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

I'd like one or twenty more fries in that mouth. Reminds me a bit of this one;
http://1.bp.blogspot.com/__XCWUd8FFjQ/TNlSnc_U21I/AAAAAAAALuo/eJJPCOU0...

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ivan's picture
ivan
Creative Director at Ads of the World
jackmancer2017's picture

hehe, lovely film!

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

Good lord that is just too much stuck into one mouth.

kleenex
Activity Score 51721
Web Designer/Developer
bate_palmas's picture

Those chips look positively yummy

bate_palmas
Activity Score 1479
ishiboy's picture

Too easy.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
joelapompe's picture
joelapompe
Activity Score 3857
Nike Diesel's picture

Client comments ;)

Nike Diesel
Activity Score 13630
Art Director
andylefty's picture

Don't know about this.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Jawhari's picture

creative licence, nice work

Jawhari
Activity Score 67
Art Director
jackblack's picture

The damn french. Come on.

jackblack
Activity Score 2357
Art Director
Nike Diesel's picture

The whole campaign is super sexy. Lovin' it.

Nike Diesel
Activity Score 13630
Art Director
Roger Keynes's picture

Feels more like an ad art exhibition.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Norma_Des's picture

Good artwork, but it's a rather plain statement on the copywriter's part. Dull :)

Norma_Des
Activity Score 24
Copywriter at Cemit Interactive Media
Billoughsby's picture

New meaning to the term "deep fry".

Billoughsby
Activity Score 5150
Art Director |

That's it.

PLPioli's picture

good art for sure, but i"m sorry this isn't an idea.

PLPioli
Activity Score 34
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