Wedding ring

June 2007

permanent. Pilot Gold Marker

Advertising Agency: Grey, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Director: Quim Crespo
Copywriter: Lidia Gonzalez
Art Directors: Alex Martín, Marc Mallafre
Photographer: Jordi Bernabe
Producer: Clemente Bielsa
Account Supervisor: Domenec Salvia
Advertiser's Supervisor: Elena Gomez

Comments (18)

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Swissy's picture
Activity Score 44

So he lost his ring and is suppose to color it in? Neah...not working. Doesn't make me want to go out and buy the pen.

copycomoelcopi's picture
Activity Score 822

is says that the golden permanent marker lasts longer than the commitment of some people… like my ex-wife!

sloppy4's picture
Activity Score 1492

maybe you're the one who lacked commitment. and you're just transferring your guilt onto her.

copywriter.txt's picture
Activity Score 828

Guys, this is a advertising site. For matrimony counseling please visit
: )

sloppy4's picture
Activity Score 1492

that'd be a great site. you'd have a photo of a couple, and you can make pissy comments about them.

ivan's picture

Sites down. ;)

Rog's picture
Activity Score 6080

...for counselling?

>>>> That's not an ad. THIS is an ad.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

no, because the people on the site kept talking about advertising

mlapoint's picture
Activity Score 47

it is good, i had to think about it for a second. only because married men take off their rings a lot.

copywriter.txt's picture
Activity Score 828

If you have to think about it, probably isn't good.

mlapoint's picture
Activity Score 47

i had to think about that, but you are probably right.

puppiepoppy's picture
Activity Score 1634

Hmmmn, this same idea appeared in one of the old annuals of crappy New York Festivals. Somehow, the idea got in to Cannes. I felt that most (or close to all) of the Cannes winners are really awesome...but some (very very few) of them kinda mild and nothing refreshing.

Nothing is perfect I guess.

fractalrene's picture
Activity Score 1504

Damn... I have an ad like that in my book, but with a gal, for a ladies night promotion for a bar...

Brain Sucker's picture
Brain Sucker
Activity Score 4

I think this is a good thought. Can execute better.

deadlinecanwait's picture
Activity Score 109

Nice Idea but not well execute............. :)

abrahamdass's picture
Activity Score 10

Hope my wife dosn't see this ad

topsyanne's picture
Activity Score 2

can anyone tell me when this ad was released?? using it for some research????

Girlfireice's picture
Activity Score 254