Advertisement

Banana

Agency Network: 
Published/Aired: 
November 2009
Webank Print Ad -  Banana

Description

Print advertisement created by Cayenne, Italy for Webank, within the category: Finance.

Caption

Forget what's useless

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: LSD
Log in or register to post comments
begin_zero's picture

good work

begin_zero
Activity Score 8
pitted prunes's picture

great visual execution but visual metaphor is kinda far fetch. i dont really get what useless is referring to other than the fruit skin. if u are associating the trouble of peeling skin to the trouble of banking offline, then i think the line has to convey it clearer :)

pitted prunes
Activity Score 216
Guest's picture

I found it really clear. All the stuff you want, none of what you don't.

Guest
jorj's picture

funny

jorj
Activity Score 638
Art Director at Senior Art Director
El Barto's picture

The skin of a fruit is far from being useless. Inconvenient, maybe. But useless? C'mon..
That's a "first idea" that was actually done. And nobody noticed it's neither logical nor actually funny.

El Barto
Activity Score 111
Art Director
thenewguy's picture

Interesting insight. Though, assuming you are right about the "first idea" thing (I see your point, but, it seems a tad presumptuous), I think this ad captures the idea that many bank customers feel there are numerous systems, processes and fees within a bank which are useless. The rat-maze line-ups for instance. Play that idea against a simple metaphor: that CERTAIN fruit skins are also considered useless and show it in one image and one good line of copy and I think that's effective. I wasn't screaming in laughter, but I don't think funny is the intended effect; more witty. And obviously the presented logic is abandoned, but, to highlight a more attractive idea: efficient banks.

But, agreed, an idea can always be taken further.

thenewguy
Activity Score 127
Copywriter at Quebec
mikeelrapido's picture

Great one!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Marlus Lau's picture

Interesting photoshop here, but It think this campaign is weird.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
jackmancer2017's picture

I love the photoshop but it's more for art then for ads.

jackmancer2017
silvi's picture

Livio Gerosa, good work!!

silvi
Activity Score 4172
Copywriter
Muhammad Imran's picture

those who says bad execution, actually they are jealous! :P

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

opi's picture

nice photo shop........
funny ads but i loved it.........i think for bank purpose its not a right ads

opi
Activity Score 48
Graphic Designer
Featured Content

Latest Collections

Advertisement