Agency Network: 
May 2008

Print advertisment created by 22 Squared, United States for WDP, within the category: Gaming.

WDP Angel. The most accurate paintball gun on the planet.

Advertising Agency: 22 squared, Tampa, USA
Copywriter: Ryan Stafford
Art director / Photographer / Retoucher: John Stapleton

Comments (16)

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groovyspoon's picture
Activity Score 57

I like this.
What a great idea.

unaquestionediali's picture
Activity Score 484

very nice! simple and clear!

philly's picture
Activity Score 10

this is awesome. love it.

theanc's picture
Activity Score 2783

Average. Looks like 1st idea.


phoamcor's picture
Activity Score 1284

It should look exactly like the other target sheets except there should be lots and lots of different sets of rings on different parts of the body.

NatalieM's picture
Activity Score 1685

It could go both ways, I suppose. I kind of like the paint-by-number aspect of this. It takes it a level higher than just target practice. It's nearly an art.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

My thoughts exactly.
The paint-by-number target is what makes or breaks this ad. I think it's just perfect the way it is.
Although, I have to say the needle on the meter didn't move too much by looking at this work. One of the most overused images in advertising however the twist might be. And the Smith & Wesson "precision firearms" campaign is still fresh in my memory for me to make an unfair comparison between the two.

No question this is creative work, but rather forgettable at the same time. I may be wrong though, as always...

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

As a paintball player, I love this. Ha.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

So so

joestamp's picture
Activity Score 130

fucking paint ball - dont they give out gun's when you get there?
isnt it just the single 30 something geeks that bring their own gun's and shoot teenagers?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This probably isn't "consumer" advertising, in that case. But rather trade.

Ed Mintone's picture
Ed Mintone
Activity Score 585

I'd give it an ACE.

Rachel.Mann's picture
Activity Score 450

I lol'ed. Thumbs up.
Think younger generations (usually the ones that are paintballing) will know what paint-by-numbers is, though? Hmmm.

AD1014's picture
Activity Score 307

probably the esiest assignment on the planet. decent outcome. A-

funky_frogii's picture
Activity Score 2538

love it , amazing ,super cool

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

sumsum's picture
Activity Score 613

the idea FEELs old to me somehow. the style was five years ago...