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Liberty

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by O'Leary and Partners, United States for WD-40, within the category: Industrial, Agriculture.

Caption

Life. Liberty. Getting crap done.

Advertising Agency: O'Leary and Partners, Newport Beach, California, USA
Creative Directors: Eric Spiegler, Deidre McQuaide
Art Director: Josh Zipper
Copywriter: Matt McNelis
Photographer: Tim Tadder
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Highest Rated

krautland's picture

harharhar. I like this.

krautland
Activity Score 3216
Art Director at erm... no calls please.
TommyO's picture

What's the connection to life and liberty?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

abake's picture

That you're free to get on with your life when you get crap done?
I don't know, but it made me chuckle and it works as part of the campaign.

EDIT: Isn't "life, liberty and the pursuit of happiness" part of the american credo? So "getting crap done" = happiness, which is pretty true when you're trying to fix something.

abake
Activity Score 1262
RMG Connect Colombia
krautland's picture

harharhar. I like this.

krautland
Activity Score 3216
Art Director at erm... no calls please.
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