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Genius

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by O'Leary and Partners, United States for WD-40, within the category: Industrial, Agriculture.

Caption

Some people think their mind is the most powerful weapon.
Try loosening that rusted bolt with your mind, genius.

Advertising Agency: O'Leary and Partners, Newport Beach, California, USA
Creative Directors: Eric Spiegler, Deidre McQuaide
Art Director: Josh Zipper
Copywriter: Matt McNelis
Photographer: Tim Tadder
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Highest Rated

abake's picture

I think the target audience appreciates the "in-your-face" tone of the campaign. I thought it was funny and it made me want to buy WD40 for the odd house chore...

abake
Activity Score 1262
RMG Connect Colombia
TommyO's picture

Not very flattering to the target audience, is it?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

CommandZ's picture

Would their target audience consider themselves intellectuals? Seems like the target is the blue collar worker (and us regular folk who have the odd tight nut to jimmy loose) who appreciates some trash talking IMHO. Fun copy overall, the art direction seems a bit '90's though.

CommandZ
Activity Score 2498
Creative Director
abake's picture

I think the target audience appreciates the "in-your-face" tone of the campaign. I thought it was funny and it made me want to buy WD40 for the odd house chore...

abake
Activity Score 1262
RMG Connect Colombia
Boxey's picture

I liked that you moved on from the bad "nuts" wordplay in the last one to an actual concept.

Boxey
Activity Score 8879
Melaleuca In-House
That One Guy's picture

this one works for me. it sarcastic and in-your-face. Good line. Kudos

That One Guy
Activity Score 266
University of Houston
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