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Waves Crashing

Published/Aired: 
September 2006
Description: 

Is that the waves crushing. Or the sea applauding?
San Juan Yachts. The art of boat building.

Advertising Agency: Animal, San Diego CA, USA
Creative Directors: Kiumars Gourki
Art Director: Kiumars Gourki
Copywriter: David Keepper, Eric Husband
Illustrator: Kiumars Gourki
Photographer: Neil Rabinowitz
Account supervisor: Kate Sheahan
Image retouching: Kevin Johnston
Printing / Printing: Steve Woods

Comments (8)

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Highest Rated

SurrealEndeavor's picture
SurrealEndeavor
Activity Score 56

I love the copy, the art direction might need some work, but actually I think that it might be perfect for the target market.

Pouts's picture
Pouts
Activity Score 693

I like the line... but my experience has shown that its the waves crushing!

k-rocka's picture
k-rocka
Activity Score 426

Writing is solid.

ellehcimeo's picture
ellehcimeo
Activity Score 3376

The word craft is splendid.

Beatboxer's picture
Beatboxer
Activity Score 1517

I hate the art direction.

Bye's picture
Bye
Activity Score 1464

Is there something I'm totally missing? It's just the copy right?

ivan's picture
ivan

and... a great boat. :)

like.a.boy's picture
like.a.boy
Activity Score 227

beautifully written!
my reservation is on the art direction,
but then again this weird layout do
crab my attention somehow...
maybe it's the beauty of imperfection.

SurrealEndeavor's picture
SurrealEndeavor
Activity Score 56

I love the copy, the art direction might need some work, but actually I think that it might be perfect for the target market.

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