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Upskirt, 1

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Print advertisement created by Avance, Guatemala for Watta, within the category: Non-Alcoholic Drinks.

Caption

Cool Water

Advertising Agency: Avance WWP, Guatemala
General Creative Director: Jordi Lucas
Head Of Art: Oliver Rodríguez, Daniel Morales
Copywriter: Jordi Lucas
Photographer: Sergio Mazariegos
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Highest Rated

CommandZ's picture

It's only Monday and I think we have a winner for worst campaign of the week already.

CommandZ
Activity Score 2498
Creative Director
CommandZ's picture

It's only Monday and I think we have a winner for worst campaign of the week already.

CommandZ
Activity Score 2498
Creative Director
ivan's picture

I won't deny I posted it as a case study, rather than inspiration. ;)

ivan
Creative Director at Ads of the World
alausa's picture

Case being: Summer should stop being an excuse for 'wardrobe malfunctions'. Dress appropriately and cool off with Watta...um...right?

alausa
Activity Score 1420
Creative Director at Noah's Ark
pierrelastname's picture

what a bad taste Ivan. You even denied good ads and put this crap that not inspire to nobody...

pierrelastname
Activity Score 2869
Copywriter
AdBuzzer's picture

Is the phallic shape of the bottle and the peculiar placement of it, supposed to suggest some alternative use of the bottle??

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

kleenex's picture

Cool Water, NOOOTTT cool coverup.

kleenex
Activity Score 51078
Web Designer/Developer
NicoCiego's picture

Made me laugh. XP

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
somecopywriter's picture

This is the type of ad that makes me drag myself down the steps, crawl across the yard, whimpering, in the pouring rain, struggling to my knees, and raising my fists in the air I scream, 'WHY WORLD, WHY?!'

somecopywriter
Activity Score 1113
Copywriter at Boomtown
CasP's picture

SO WRONG FOR SO MANY REASONS, I'm so pissed to even think that a brand could have spend some money for that

CasP
Activity Score 177
Copywriter
andylefty's picture

Yep.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kkamacho's picture

a brand waste money on this, and we waste our time

kkamacho
Activity Score 17
Graphic Designer
davidchong11's picture

bad bad bad

davidchong11
Activity Score 38
Art Director at KL
jishasantanair's picture

cool water bad taste

jishasantanair
Activity Score 16
Copywriter at Think WhyNot
ItMatters's picture

a big NO!

ItMatters
Activity Score 2167
DanielAndersonABS's picture

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?

DanielAndersonABS
Activity Score 30
DanielAndersonABS's picture

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?

DanielAndersonABS
Activity Score 30
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