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Happy meal

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Caption

My son got the wrong toy in his happy meal.
Donate to help solve real problems.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Head of Content TVP: Ed Zazzera
Photographers: Alec Helm, JT Elbracht
Retoucher: John Cason
Designer: Juan Carlos Pagan
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Highest Rated

Picky1's picture

Yep, I already saw that kind of idea in the OneShow a long time ago (I mean : a parallel between the kind of problems that rich and poor people encounter everyday). But it was a campaign for the homeless. With commercials showing people searching for food in garbage, while you could hear the snob voice of an upper class man, who was upset because he had to wait for his dessert (and so on). The whole campaign was built like that, and it was pretty efficient.

Well, it's clearly the same idea, but done with tweets instead of a voice over, for african people instead of homeless...

Picky1
Activity Score 236
bate_palmas's picture

I love it

bate_palmas
Activity Score 1479
JuanCabral's picture

Cannes

JuanCabral
Activity Score 45
Spanky's picture

Feels pretty familiar. It's an old concept, but putting the quote in a "tweet" makes it feel somewhat new.

Spanky
Activity Score 4899
Other
JuanCabral's picture

Looks like it's part of this campaign

http://www.youtube.com/watch?v=fxyhfiCO_XQ

JuanCabral
Activity Score 45
Picky1's picture

Yep, I already saw that kind of idea in the OneShow a long time ago (I mean : a parallel between the kind of problems that rich and poor people encounter everyday). But it was a campaign for the homeless. With commercials showing people searching for food in garbage, while you could hear the snob voice of an upper class man, who was upset because he had to wait for his dessert (and so on). The whole campaign was built like that, and it was pretty efficient.

Well, it's clearly the same idea, but done with tweets instead of a voice over, for african people instead of homeless...

Picky1
Activity Score 236
JuanCabral's picture

Seems like a stretch

JuanCabral
Activity Score 45
Spanky's picture

Actually, it sounds almost identical. I've seen other very similar campaigns as well. What's also not a stretch is to think you're spending a lot of effort praising and defending your own work. Why is it this is the only campaign you've ever commented on?

Spanky
Activity Score 4899
Other
kleenex's picture

Winner!!

kleenex
Activity Score 51078
Web Designer/Developer
OopsyOp's picture

Looooooooo-ser

OopsyOp
Activity Score 33
Owolawi's picture

moves me...impressive!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

abbys9779's picture

mast aahe

abbys9779
Activity Score 2
Graphic Designer at mudra communication
raynold's picture

Metalistic

raynold
Activity Score 336
Editor
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