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Mo's picture

It really says 'Bose Kills'. Not a good ad for the brand itself, but maybe for the shows.
True, they are all funny and interesting ; but some how something is wrong. ( May be a line that warns people in a funny way). Don get me wrong guys , I do get the funny part of these exaggerations. But exaggerations don't do justice to a brand always.

Mo
Activity Score 648
Art Director
rainman's picture

that's really funny

rainman
Activity Score 267
Art Director
Axxl's picture

Clear and nice idea. Looks good. Like it.
But it also says: "Bose Noise reduction kills".

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
drunkard's picture

No way!.....Man! .. It's funny...don't take it seriously.

drunkard
Activity Score 113
Copywriter
Guest's picture

you sir, are an idiot

Guest
thinkFRESHdesign's picture

Agreed. It does say this product can kill you.

thinkFRESHdesign
Activity Score 242
Other |

original doodles + creative sweat = thinkingfresh.ca

ChuckNorris's picture

I like

ChuckNorris
Activity Score 834
Creative Director
squirrely's picture

Paddling down Niagra Falls kills you. Not headphones. I don't think it will deter people from buying.

squirrely
Activity Score 316
Graphic Designer
addyhoch10's picture

david copperfield survived. unfortunately.

^^ nice ads

addyhoch10
Activity Score 2592
Art Director
Mo's picture

It really says 'Bose Kills'. Not a good ad for the brand itself, but maybe for the shows.
True, they are all funny and interesting ; but some how something is wrong. ( May be a line that warns people in a funny way). Don get me wrong guys , I do get the funny part of these exaggerations. But exaggerations don't do justice to a brand always.

Mo
Activity Score 648
Art Director
jennywhx's picture

Agree to Mo, it is funny but it doesn't bring effects on promoting the brand, if can be execute in lots more casual/happy but same funny way with the same concept then that bring more impact perhaps.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

hemu's picture

A humourous situation in a day to day life which is concerned to noise
pollution in traffic, at wrk with the big mouthed boss, etc etc can also be
thought of rite..? The above one looks like an accident more than a neccesity
with a humourous twist....... :D

hemu
Activity Score 18
Graphic Designer
chimie's picture

"It really says 'Bose Kills'."

C'mon. It is a provocative ad, but who is really thinking that if you 'd be at the Niagara you wouldn't hear it? It is just a funny viusalization of the noise reduction message... I wish all clients would be so brave like Bose.

chimie
Activity Score 156
Copywriter
braindrain's picture

Well said. This is good clean fun. No one in their right mind is going to take this literally. Some of you are acting like bad clients right now.

braindrain
Activity Score 240
Copywriter
val's picture

these ads emphasize why you shouldn't use these headphones instead of showing why you should(remember the sony ads for a similar product).so they say don't buy them because you can end up like this.

val
Activity Score 93
Other
nemesis's picture

I never got "BOSE KILLS" out of it... I just think it's funny. And it gets the message across.

nemesis
Activity Score 765
Creative Director
kre8's picture

bose kills???
arent you guys over intellectualising this simple ad just a little bit too much?
its ok, so so...i think its cool.
dont think bose would have ever bought it in a million years though.
they're a company with the tagline "better sound through research" which is sad and boring for such an awesome brand.

kre8
Activity Score 989
Copywriter
luismon's picture

You are taking comedy too seriously (the one´s that interpret that Bose kills).

Down with taboos.

luismon
Activity Score 36
Creative Director |

cynic

Guest's picture

It's a funny ad, and I have to agree with those who see it as surprising coming out of such a staid outfit as BOSE. But while I don't hang completely with the "Bose kills" interpretation, I think there's an unintended suggestion here. As the data begin to pour in on hearing loss in teenagers--both incidence and severity--we have to worry about the technology that allows us to blow out our own eardrums without irritating anyone else. My interpretation sees a catastrophe symbolized. The guy's not going over the falls, but he is losing his hearing. Context changes the ad.

Guest
Guest's picture

who is the advertisement agents

Guest
davidbrown's picture

This is certainly one of the best ads Bose has ever created. Funny and creative. I like it

davidbrown
Activity Score 13
Felipe Ribeiro's picture

Come on guys, this is lame. Student work.

Felipe Ribeiro
Activity Score 40
Copywriter at G2 Brasil
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