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Water

Published/Aired: 
February 2007
 Water

Description

D.I: D.I. Joe

Caption

Nothing Defeats Toughbook
Water-resistant. Shock-resistant. Dust-resistant. Vibration-resistant. Extreme temperatures resistant.

Advertising Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Michael Wee
Art director: aEric Ng
Copywriter: Lyon Lim
Photographer: Leslie Sim
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Highest Rated

fersvax's picture

NOOOOO WAY!!!!!!

fersvax
Activity Score 1239
Art Director |

FER.

Rabubi's picture

I like the idea. Nice retouching.

Rabubi
Activity Score 560
Copywriter
A. J. SMITH's picture

actually this one is slightle better, like the superhero reference here.

Still a bit lazy though.

4/10

A. J. SMITH
Activity Score 2822
pixelbomb1's picture

Apple should have one of these..

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

fersvax's picture

NOOOOO WAY!!!!!!

fersvax
Activity Score 1239
Art Director |

FER.

Dick Huges's picture

ahahahah this one is even worst!

Dick Huges
Activity Score 937
Copywriter
PaulyG_fill in the blank's picture

So, if I throw my toughbook into the fire, it's going to come out unmelted? or if I leave it out in the snow during a blizzard and find it buried in 6 feet of snow the next day, it's going to be fine? Or if I drop a cinder block on it, it will thank me later? I don't think so. These are a little absurd.

I completely understand that they are exaggerated, and there are many examples where that works formidably; but in this case, I think that it actually hurts the ad. It's not exaggerated enough - these ads are actually saying that if you throw it in the fire, it will survive.

PaulyG_fill in ...
Activity Score 1148
Copywriter
liar's picture

Can this laptop seriously still manage to operate after it drop in the water?

liar
Activity Score 384
Other
iswanda82's picture

nice digital imaging....!

iswanda82
Activity Score 346
Art Director
deep_tracy's picture

i want this laptop.

deep_tracy
Activity Score 588
Copywriter
Endeio's picture

Essa dai nao vale 1 real.

Endeio
Activity Score 270
Copywriter
Guest's picture

well if it has a rubber seal under the keyboard to keep water out and it the vents were made to keep water out i would work after it was put in water, i own 3 panasonic toughbook laptops thati have driven over, put in my fireplace, and thrown in my pool, and when i drove over the toughbook thanks to the thick metal shell only the screen was cracked and it is still usable and you can see most of the screen

Guest
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