October 2007


High Fidelity is all about detail. This print campaign demonstrates the power of Haliaetus loudspeakers to reproduce every detail of all musical pieces. Even a minor detail in the sound is not missed.


Never miss a detail.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ming Chan
Art Director: Ming Chan
Copywriters: Timothy Chan
Photographers: Ming Chan
Illustrators: Sam Ip, Chan Wai Hung, Kenny Lam
Retoucher: Simon Kwan
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Kateter's picture

headline is in the wrong place, should be near the watch IMHO. apart from this - excellent! I really really like it. target bang on.

Activity Score 2029
postman's picture

I like these, too. As stated, "HiFi is all about detail". I'm not sure whether I would have got the second one without the first, though.

Activity Score 951
Bundy Agency's picture

reminds me of volkswagon genuine parts stuff with the cat

Bundy Agency
Activity Score 597
Art Director
Luke Jones's picture

Hands up who is tired of clip art being used as an executional device? Or the plethora of ideas that involve items being broken up into individual pieces to tell a story. It started with Bisley. Moved on to Harvey Nichols, Stuffit Deluxe, 42 Below and the list goes on.

It's no longer fresh. Creatives move on. Judges stop rewarding the sheep.

Luke Jones
Activity Score 14
raul sierra jr's picture

beautiful ad

raul sierra jr
Activity Score 6
arstewar's picture

neat, though I'm trying to figure out what that ninja star instrument is, a gong?

Activity Score 232
Art Director
ancho mucho's picture

yep it's neat..yep details..uhm...good..but there is somethign missing... i dunno...

ancho mucho
Activity Score 42
Other at FnH Graphic Artist, Advertising Creative Trainee |


nirmalranganathan's picture

Looks abstract...

Activity Score 142
Client Servicing at WoC Advertising Enterprize, Chennai, India |

To be consciously stupid, when required, is an essential part of wisdom.

Love it...Hate it's picture

Simple. Well done. It's not similar 42 Below.
Just same way of art direction. "Illustration"

Love it...Hate it
Activity Score 13
Art Director at Freelance
elmikel's picture

3 illustrators...funny. But I must say I like this campaign. Might not be the freshest execution, but this goes really straight to the point...on the other hand I'm not sure whether a common person spending just a few seconds reading ads will spot the tiny difference among the instruments...

Activity Score 1147
franksandres's picture

Cogratulations Chan Family.

Activity Score 172
Creative Director at Ogilvy & Mather
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