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Agency Network: 
Published/Aired: 
May 2008
Wataniya Telecom Print Ad -  Crash

Description

Print advertisement created by BBDO, Kuwait for Wataniya Telecom, within the category: Public Interest, NGO.

Caption

Save your life and ours, use a head set.

Advertising Agency: Impact & Echo, BBDO, Kuwait
Creative Director: Viraj Ponkshe
Art Director / Illustrator: Rolando Rodriguez
Copywriter: Regan Rodricks
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Highest Rated

Schizzy's picture

I agree so much.

This one screams for a better execution. And it looks like a staged accident at the airport.

Schizzy
Activity Score 203
Copywriter
c saw's picture

Simple and clear. Very nice!

c saw
Activity Score 8
Ogilvy
NatalieM's picture

Yes, the message and visual work well together. It's quite easy to understand.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

miko1aj's picture

good one.

miko1aj
Activity Score 3086
restless_r's picture

very good i really like it

restless_r
Activity Score 275
Art Director
SwampBug's picture

Very clear & concise message! Well Done!!

When Life gives you lemons, grab the salt & tequila & call me over!!

SwampBug
Activity Score 18
International Academy of Design and Technology~~ Bachelor's degree program for Graphic Design |

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
When Life gives you lemons, grab the salt & tequila & call me over!!

esteb's picture
esteb
Activity Score 673
art
BOOBJOB LOOBCANNON's picture

Very similar. This is better though, and its the construct thats the same not the concept.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Ayerif's picture

Very Nice!

Ayerif
Activity Score 36
Art Director, Soho Square, Ogilvy & Mather, Lahore, Pakistan
BOOBJOB LOOBCANNON's picture

This looks great.

A good idea, and you instantly get it.

I would have been tempted to add gore etc. for more impact but that's just me.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Grrrr's picture

And me, Gagball. Great idea but it begs for better execution. What I hate here: the tyres' on asphalt, the smoke, the red glow, the lamposts, the airport air, the reflections and last but not least – the type. Too clinical (not even a bit of broken glass) for the context of a dramatic crash.

Grrrr
Activity Score 1961
Illustrator
Schizzy's picture

I agree so much.

This one screams for a better execution. And it looks like a staged accident at the airport.

Schizzy
Activity Score 203
Copywriter
sakibafridi's picture

Good idea. Suggestion: Could be executed better. Execution is what ends up making the difference between metal and oblivion.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

M_ad_man's picture

Ah c'mon - it's great!

M_ad_man
Activity Score 28
m5 Marketing Communications |

shall we twist... or shout?

salvarredy's picture

Nice pic, and clear ad.
I like it

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

robottttrockkkk's picture

esta chevre y claro.

...............................

P.d.- sonny ericsson? ja ja xD

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Zeus's picture

NICE!!!

Zeus
Activity Score 906
somewhere
Rachel.Mann's picture

Well done

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

monicamexico's picture

It has been proven that headsets don't reduce the number of accidents. It's being in a conversation that distracts people. So your whole ad is headed in the wrong direction.

monicamexico
Activity Score 830
miko1aj's picture

dear siniora. It cannot be proven because of that simple fact that when You're hangin' on phone using only one hand when driving it's simple biology which doesn't allow You to be as cautious as when You have headset.

miko1aj
Activity Score 3086
harshamenon12's picture

simple n clear

harshamenon12
Activity Score 22
MUMBAI
teenie's picture

I get the idea. It's interesting. But anything representing a crash has a lot less impact than the crash itself. It's like North American ads that use metaphor to show how speed/drunk driving/ etc. kills. It's just not as impactful as seeing European/Australian ads which show you the real deal.

teenie
Activity Score 1894
Copywriter
monotone's picture

Too many tyre lines on the road?

Anyways, I like it.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

cocoland's picture

wowwwwwwwwwwwwwwwwwwwww

cocoland
Activity Score 8
Aaqib Shah's picture

gr8 work.... amazing and good concept

Aaqib Shah
Activity Score 416
Graphic Designer at J. Walter Thompson Kuwait
ManojMaani.com's picture

good work

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
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