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Wasted

Agency Network: 
Published/Aired: 
December 2008
 Wasted

Description

Caption

Especially today, radio advertising is smarter. It gets you greater exposure, for a small price.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Art Director: Inbar Tomer
Copywriter: Zack Feldman
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Highest Rated

Guest's picture

they did it on the radio long before print, and still keeping
but not everyone listens to the radio :)
besides what they mean is - print can work too, it just costs lots of money, while radio costs very little

Guest
Kateter's picture

wasted money.

I'd fire your ass if I was a client and if this was real.

Kateter
Activity Score 2029
Copywriter
Guest commenter's picture

i live in Israel and i saw this ad few times.very good one.
it was published in sections which relevant for advertisers.

Guest commenter
Kateter's picture

OK, than I'd just fire their asses.

Kateter
Activity Score 2029
Copywriter
missed my turn's picture

I concur, wasted ad.

missed my turn
Activity Score 426
yaron's picture

brilliant.

yaron
Guest commenter's picture

wasted money

Guest commenter
Guest commenter's picture

This is really unbelievable bad. You do an ad to say ad does not work. Go and do a radio commercial to prove that radio works better

Guest commenter
Guest's picture

they did it on the radio long before print, and still keeping
but not everyone listens to the radio :)
besides what they mean is - print can work too, it just costs lots of money, while radio costs very little

Guest
Guest commenter 02's picture

I am wondering why they are going to promote their radio station in a print ad and argue that clients shouldn't advertize in print. Strange.

Guest commenter 02
BFB's picture

How in the world is this strange? This is what an advertising company should do, the right ad for the right client. Not think about their own asses. All in all, this idea is working and working well. I'm sure none of their other clients were offended after seeing this ad.

BFB
Activity Score 936
Copywriter
SeanMartin's picture

It takes chutzpah to run something like this, but I gotta agree: not the brightest approach.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
funky_frogii's picture

like this.......

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sneakyhands's picture

at least they didn't waste much time making it.

sneakyhands
Activity Score 1857
Copywriter
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