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Washable, 2

Published/Aired: 
March 2007
 Washable, 2

Description

Caption

Stop fighting against stain. New Protecto High Standard Washable: everything happening on your walls can be cleaned up.

Advertising Agency: TRIBU / Nazca Saatchi & Saatchi, San José, Costa Rica
Creative Directors: Francisco Terán, Marcelo Furrer
Art Director: Joaquin Brenes
Copywriter: Paula Guevara
Illustrator: Alejandro Lazo
Photographer: Arturo Lopez
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whitespace's picture

nice!

i see stubborn stains!

whitespace
Activity Score 1953
Creative Director
mrtalented's picture

the stool and that death tree in the vase stole the focus from what you're trying to communicate. if you wanna convey stubborn stains, the lighting shouldn't be this solf and dreamy. and the perspective doesn't have to be this dramatic. nothing outstanding, sorry.

mrtalented
Activity Score 2171
Creative Director
bknowlden's picture

I can agree that it is a little over-art-directed, but MT, a little surly aren't we?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

jennywhx's picture

Your comment is inspiring :).
This ad is cute, but the emotion is not enough.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

mrtalented's picture

thanks. i've always tried to give constructive and corrective comments. but that's only from my perspective.

glad to hear that my comments inpired you. keep seeing more ads and references. and always keep your eyes and heart open.

cheers! ;-)

mrtalented
Activity Score 2171
Creative Director
adstrike's picture

Not surprising at all…

adstrike
Activity Score 334
Copywriter
Dick Huges's picture

normal

Dick Huges
Activity Score 937
Copywriter
drunk dave's picture

I think Costa Rico is showing great thinking. I'm not particularly fond of the art direction (or long tedious copy), but great way to get the message across.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
mikelite's picture

it's cute.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

addyhoch10's picture

reminds me of this ad with a little girl watering a floral patterned wallpaper

addyhoch10
Activity Score 2592
Art Director
No fixed abode's picture

I hate visual puns. Stop fighting against stains. Turn the metaphorical into a literal. Run of the mill.

No fixed abode
Activity Score 380
Copywriter
Rog's picture

Silly proposition to start with. All down hill from here.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ramen's picture

great that this campaign doesn't feature 3 different executions of people fighting against stains...

ramen
Activity Score 60
Copywriter
me thinks's picture

Precise and perfect. Love it.

me thinks
Activity Score 722
Copywriter
quinonesanibal's picture

I hate it when the copy tells me exactly what I'm seeing.

quinonesanibal
Activity Score 57
Copywriter
zerej's picture

i like the woman...

zerej
Activity Score 14
Art Director
chinaski's picture

haha, i was going the say the same thing.

chinaski
Activity Score 951
Copywriter
jomonxeon's picture

its Ok, But not Much better

jomonxeon
Activity Score 4
Graphic Designer
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