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Washable, 1

Published/Aired: 
March 2007
 Washable, 1

Description

Caption

Stains go away that easy. New Protecto High Standard Washable: everything happening on your walls can be cleaned up.

Advertising Agency: TRIBU / Nazca Saatchi & Saatchi, San José, Costa Rica
Creative Directors: Francisco Terán, Marcelo Furrer
Art Director: Joaquin Brenes
Copywriter: Paula Guevara
Illustrator: Alejandro Lazo
Photographer: Arturo Lopez
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mrtalented's picture

the line-up flowers on the left just distract the focus of the ad. the perspective is not right. the lighting is not right. you made the sunlight came from the left window while on the outside it came from the right. and the reflection of the light pole is missing while the tree reflection is still there!

what a twisted house. while the idea is so straight forward.

mrtalented
Activity Score 2171
Creative Director
jmcho's picture

yea the flowers bothered me too. first things i noticed.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
adstrike's picture

nothing espectacular...

adstrike
Activity Score 334
Copywriter
Moe Al_mahayni's picture

nice Idea, the execution can be better, I had to read to understand, my eyes always go to concentrate on anything but not the drawings on the wall.

Moe Al_mahayni
Activity Score 86
Graphic Designer at Ad Force 1 |

www.adforce1.ae

loading...'s picture

Why is the branch of the tree reflected on the house floor????? .... and as you said MrT...the lighting is definitely not working right!!!

loading...
Activity Score 26
Other
rainman's picture

I think you guys are nitpicking a little. The idea works for me, not many consumers will care about the reflections or shadows.

I like these ads.

rainman
Activity Score 267
Art Director
Besha's picture

Me encanta, entendi la idea tan pronto vi la grafica. Asi se hace Costa Rica!

Besha
Activity Score 295
Art Director
Rog's picture

Is this a 'verbatim' translation problem?
Every headline/tagline in Italian/Spanish/Portugese seems to Clunk!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

shatru's picture

kool idea.....maybe problem with the execution...but anyways idea matters most!!

shatru
Activity Score 101
Other
me thinks's picture

Yes, works for me.

me thinks
Activity Score 722
Copywriter
chinaski's picture

haha! brilliant.

chinaski
Activity Score 951
Copywriter
quinonesanibal's picture

The only thing I don't like about both executions is that the copy "explains" the idea. It's like telling what the funny part of the joke is. These ads work perfectly with the LOGO or even better a product shot. Doesn't need anything else.

quinonesanibal
Activity Score 57
Copywriter
kalpesh78's picture

hey. excellent. though i'm feeling sorry for the poor homeless stains.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

magice™'s picture

niceeeeee!!!

magice™
Activity Score 8
magice™
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