Washable, 1

March 2007

Stains go away that easy. New Protecto High Standard Washable: everything happening on your walls can be cleaned up.

Advertising Agency: TRIBU / Nazca Saatchi & Saatchi, San José, Costa Rica
Creative Directors: Francisco Terán, Marcelo Furrer
Art Director: Joaquin Brenes
Copywriter: Paula Guevara
Illustrator: Alejandro Lazo
Photographer: Arturo Lopez

Comments (14)

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mrtalented's picture
Activity Score 2171

the line-up flowers on the left just distract the focus of the ad. the perspective is not right. the lighting is not right. you made the sunlight came from the left window while on the outside it came from the right. and the reflection of the light pole is missing while the tree reflection is still there!

what a twisted house. while the idea is so straight forward.

jmcho's picture
Activity Score 278

yea the flowers bothered me too. first things i noticed.

adstrike's picture
Activity Score 334

nothing espectacular...

Moe Al_mahayni's picture
Moe Al_mahayni
Activity Score 86

nice Idea, the execution can be better, I had to read to understand, my eyes always go to concentrate on anything but not the drawings on the wall.

loading...'s picture
Activity Score 26

Why is the branch of the tree reflected on the house floor????? .... and as you said MrT...the lighting is definitely not working right!!!

rainman's picture
Activity Score 267

I think you guys are nitpicking a little. The idea works for me, not many consumers will care about the reflections or shadows.

I like these ads.

Besha's picture
Activity Score 295

Me encanta, entendi la idea tan pronto vi la grafica. Asi se hace Costa Rica!

Rog's picture
Activity Score 6080

Is this a 'verbatim' translation problem?
Every headline/tagline in Italian/Spanish/Portugese seems to Clunk!

>>>> That's not an ad. THIS is an ad.

shatru's picture
Activity Score 101

kool idea.....maybe problem with the execution...but anyways idea matters most!!

me thinks's picture
me thinks
Activity Score 722

Yes, works for me.

chinaski's picture
Activity Score 951

haha! brilliant.

quinonesanibal's picture
Activity Score 57

The only thing I don't like about both executions is that the copy "explains" the idea. It's like telling what the funny part of the joke is. These ads work perfectly with the LOGO or even better a product shot. Doesn't need anything else.

kalpesh78's picture
Activity Score 2578

hey. excellent. though i'm feeling sorry for the poor homeless stains.

ideas....30 minutes nahi toh free.

magice™'s picture
Activity Score 8