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Wash me, 3

Published/Aired: 
April 2007
Description: 

Old models cars covered in dust with drawings of brand new cars from Mitsubishi on the back window, (Colt, Grandis and Strakar), with a low price drawn in splash next to them. This campaign involved an action with the artist, Scott Wade, who traveled to Portugal to work with the creative team.

Advertising Agency: Partners, Portugal
Creative Directors: Suzana Sequeiras, Lourenço Thomaz
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Illustrator: Scott Wade
Photography: Krypton Photo

Comments (26)

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kre8's picture
kre8
Activity Score 989

would love to know the relevance of this by knowing the copy at the bottom.

sbr's picture
sbr
Activity Score 143

The copy at the bottom is not that relevant. It´s more like legal copy than anything else.

Besha's picture
Besha
Activity Score 295

I think it's just a "pretty art"

• ω •'s picture
• ω •
Activity Score 193

SOMEONE FINALLY RIPPED THE WORK OF THAT ARTIST!

plima's picture
plima
Activity Score 4

the artist in the credits so ....

pixelbomb1's picture
pixelbomb1
Activity Score 2385

I wouldn't wash these.. these are cool! he/she must live on a real dusty town.

Sincerely,
Arnold Santillan
714-206-2459

Pouts's picture
Pouts
Activity Score 693

They guy who does this art is Scott wade, and the Illustrator of this ad is Scott Wade too.. so maybe this is not a Rip Off!

braindrain's picture
braindrain
Activity Score 240

But they're still just adopting a piece of existing creative work, even if the original artist is paid to do it.

Then again, award show judges don't seem to mind. Bud's original Wassup campaign and Honda's Cog spot were both taken from existing short films.

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

And I don't think they should mind it... seeing something that is in our lives and adapting it to advertise something is creativity also...

thirty6chambers's picture
thirty6chambers
Activity Score 1464

forget concept, lets get that dude that makes cool looking stuff!

• ω •'s picture
• ω •
Activity Score 193

oh, i din realised it was the same guy..my bad 2 jump to fast:P

pixelbomb1's picture
pixelbomb1
Activity Score 2385

yeah.. now go wash your mouth with soap!

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
Activity Score 3376

you too pixel. off you go! LOL!

Byte's picture
Byte
Activity Score 327

Good Art. That’s all.

By

Byte!

copywriter.txt's picture
copywriter.txt
Activity Score 828

I miss the copy to make the use of Scott Wade's work more relevant, but i don't think that it is a rip off.

Maybe an ad for the 4x4 Mitsubishi cars with the landscapes that he drove it by would work better.
Copy: To the dust you will return.

gibshellenberger's picture
gibshellenberger
Activity Score 157

i thought we were supposed to come here to see "good" work. this is pointless. ivan, pick up comm arts or the one show, d&ad, graphis, ANY ANNUAL. learn what "great" is, then restart your blog.

YOUR BLAWG.

copywriter.txt's picture
copywriter.txt
Activity Score 828

You are wrong. The site is called adsoftheworld, not greatadsoftheworld.
So, maybe you are in the wrong place.

Ivan, keep up and don't listen to this.

pixelbomb1's picture
pixelbomb1
Activity Score 2385

"i thought we were supposed to come here to see "good" work. this is pointless."

newbie. 29min?

Sincerely,
Arnold Santillan
714-206-2459

ivan's picture
ivan

Thanks for your support. It's really pleasure to have your company! ;)

Eduardo's picture
Eduardo
Activity Score 62

Agree with the fact that it is not a rip off.
I think it's all about using things you see everyday, and adapting them to an idea.

Now, I do get the idea of the whole campaing ( please, correct me if I'm wrong: "Your car is so dirty and old, that you should change it for a new mitsubishi with these special offers" )

In that case, i think these ads need a copy that helps comunicate that.

or i must be crazy?

copywriter.txt's picture
copywriter.txt
Activity Score 828

PErfect right to say that the ad need a copy. But i can't say the same about the idea behind on that.

Shut Theory's picture
Shut Theory
Activity Score 515

what if it rains? :p

http://shut.elmota.com

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

These look great!

Thats it though.

addyhoch10's picture
addyhoch10
Activity Score 2592

i don't think the old car concept's that bad.
of course they tried to find an idea that fits into wade's art style but who cares.
it looks great.

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