Advertisement
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by McCann, Poland for Warsaw Metropolitan Police, within the category: Public Interest, NGO.

Caption

Thinking saves lives. Wear a helmet.

Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska
Log in or register to post comments
Guest's picture

Empty thought bubble? So where is the thinking?

Guest
Stevil's picture

Simple, it's an analogy... If they were thinking and wore a helmet, it would of cushioned the blow! The helmet is the thought, therefore, the thought cushioned the blow!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
Guest's picture

then there should of been a helmet in the bubble.

Guest
ricklongo's picture

Not really. It's clear enough that the thinking here represents a helmet, no need to dumb it down.

ricklongo
Activity Score 1244
Guest's picture

is there a helmet in your bubble?

Guest
eldeadevis's picture

Bubble it´s empty because there is no thinking, (didn´t use a helmet) that´s why she crashed.

eldeadevis
Activity Score 306
Draftfcb México
Stevil's picture

Brilliant! These work great! This concept could be a broad campaign for just about any PSA. Seatbelts, talking on cell phones etc...

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
Guest's picture

Brilliant, although a bit inspired by Harvery Nichol's fashion statement.
Good though, inspirtation is not a crime.

Guest
TRICKY's picture

the concept is weird "you are saved by your empty thought? when falling from your bike????? i mean duh learn how to ride a bike first
beautiful illustration

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture

Low score. Same ad.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Maybe if the copy itself was placed in the bubble, it would be better.

Guest
bknowlden's picture

These would be amazing with harvey nichols-style photo realistic thought bubbles.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Tonits's picture

Realmente notable

Tonits
Activity Score 349
cebado's picture

muy buena ilustracion, exelente arte

cebado
Activity Score 256
General Manager at --
picopalqlea's picture

tan guenas las tetas..... nada mas.

picopalqlea
Activity Score 999
Guest's picture

with a line in the bubbles it 'll be better

Guest
eldeadevis's picture

It has nothing to do with Harvey Nichols, except the use of a bubble, but can´t anyone use a bubble anymore?
I think this is a Fresh idea, but layout is a bit poor.

eldeadevis
Activity Score 306
Draftfcb México
premc's picture

6/10 gud illustrations !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

tridipnandi's picture

really good illustration

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Nomad8's picture

Good illustrations but I feel a disconnect. The thought of "wish I'd worn a helmet" won't save ur life any. Only the presence of mind to have worn a helmet will.

Nomad8
Activity Score 204
JWT India
Guest's picture

Dammit. I like these.
And you literal commenters... go and walk into a wall, ffs.

Guest
Ravages's picture

Funny.

Ravages
Activity Score 842
Guest's picture

I think this one is quite open-ended.

Guest
zmekyus's picture

me likey

zmekyus
Activity Score 120
Guest's picture

这种创意见多了!

Guest
sanjug1's picture

Concept is good, but should be developed

-------------
No one can be told what the creativity is.... you have to create it for yourself.

sanjug1
Activity Score 17
Graphic Designer |

----------------------------------------------------------------------
No one can be told what the creativity is.... you have to create it for yourself.

hari.'s picture

This is cool

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

Good illustrations that's it, nothing special in this ad
Shamak p

Guest
mitchelle2child's picture

Wow!

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
Featured Content

Latest Collections

Advertisement