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Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by McCann, Poland for Warsaw Metropolitan Police, within the category: Public Interest, NGO.

Caption

Thinking saves lives. Wear a helmet.

Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska
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Guest's picture

Excellent!

Guest
Stevil's picture

Ditto! Great ads, great illustrations... just GREAT!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
Ed Mintone's picture

nice thought

Ed Mintone
Activity Score 585
Other
TRICKY's picture

it s the driver's fault!!!!! drivers should pay more attention to bikers and people on the streets...... what's next????? wear a helmet when you're walking who knows !!!! it might save you from a drunk driver who was on his phone???????

never the less the illustration is nice

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Even if it is the drivers fault, the helmet could be the difference between a few broken bones and a coma.

Guest
TRICKY's picture

sure it makes a difference, but i didn't feel your above comments in this ad while at it make a 3rd ad where a street walker is wearing a helmet!!! who knows maybe a driver might hit him too this way you will have a campaign...car drivers who hit bikers and pedestrians should be banned from driving for the rest of their lives and that my friend should be your POLICE campaign not just some soft illustrated ads that are stating to wear a helmet!!!!

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

seeing the illustration carefully you'l find that the bike is the one actually hitting the car.

Guest
Guest's picture

quel chieur !

Guest
corndogfuneral's picture

Would have like to see a campaign. Two ads with the same execution don't make a campaign. Nice thought for AN ad.

corndogfuneral
Activity Score 1053
Art Director
Tonits's picture

En el clavo.

Tonits
Activity Score 349
Chris's picture

nice idea, would have been good done as real life.
the line placement and grey bar is pretty ugly though.

Chris
Activity Score 1935
Art Director
Guest's picture

the bike looks a little pansy lol

Guest
premc's picture

6/10 gud illustrations !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

good 1

Guest
blouriaz's picture

hehe cool

blouriaz
Activity Score 10
Black Fauns's picture

great.

Black Fauns
Activity Score 137
Copywriter at London
Guest's picture

very nice thought and i like the execution

Guest
Guest's picture

Can somebody tell me what is the different between department and departament?

Guest
TRICKY's picture

department=division of a company; section; area
departament= http://pl.wikipedia.org/wiki/Departament

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

RITALIN's picture

Good one!

RITALIN
Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

Guest's picture

Congratulations guys! A bit jealous must say. MW

Guest
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