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Boar

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Y&R, China for Wang & Li, within the category: Professional Services.

Caption

We'll happily hunt for you.
Wang&Li Asia Resources
Executive Search & Human Resources

Advertising Agency: Y&R, Beijing, China
Chief Creative Officer: Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson
Art Director: Ronnie Wu
Illustrator: Ronnie Wu
Typographer: Ronnie Wu
Account Supervisor: Roy Luo
Agency producer: Shi Jian
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morse's picture

Nice illustrations, but I'm not sure the strategy is good.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I agree.

kleenex
Activity Score 51084
Web Designer/Developer
Wordnerd's picture

isn't this more like "get happily hunted"?

Wordnerd
Activity Score 6692
Copywriter
Billoughsby's picture

The hunted in each of these ads is oblivious to having been trapped, shot, etc. So isn't it something more along the lines of "You'll be glad we hunted you" or "You'll be glad we found you." (I'm sure they did the best they were able with this translation -- just didn't grasp the idiom.)

Billoughsby
Activity Score 5144
Art Director |

That's it.

sunfe2009's picture

Try to google “Wang&Li Asia Resources” or just go http://www.wang-li.com/index.php?lang=en
it's may help understanding···

sunfe2009
Activity Score 19
Rotzgoht's picture

Yar, it's hard to understand these non-English Ads sometimes, because they are presented in English. Sometimes it's fun to figure out what the translator missed. But sometimes a mis-translation makes a good Ad pretty mediocre. With the translations attempted in this thread (especially from Bill), I like the Ad better. Not bad.

Rotzgoht
Activity Score 186
ace85le's picture

Bad translation but i dig the idea and the illustration.

ace85le
Activity Score 3935
Marketing Manager |

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

whitekaras's picture

it's not because of the translation, it's because of taking orders from the boss.

whitekaras
Activity Score 115
whitekaras's picture

The original line was "Happy Hunted"

whitekaras
Activity Score 115
Glut's picture

little bit exaggerated.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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