June 2007

The future is man made.
Habitat loss kills millions of Australian animals every year and has driven the Yellow Footed Rock Wallaby to the verge of extinction. What happens next is up to us. Even small changes to the way you live can help. Become a Futuremaker and help WWF create a better world for every living thing.

Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Art Director: Michael Spirkovski
Copywriter: Grant McAloon
Photographer: Andreas Smetana

Comments (2)

Log in or register to post comments's picture
Activity Score 1021

idea is great,
execution better then the turtle.
but the post is not so great..

TopJeff's picture
Activity Score 479

I think our little furry friend should be closer to the camera, to help emphasize that he is real, and that he is part of the focus of the piece. I love the concept.


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