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Waitress

Published/Aired: 
June 2007
 Waitress

Description

Caption

Club Med Business.
You need to come.

Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Executive Creative Director: Fernando Tchechenistky
Creative Directors: Diego Medvedocky
Copywriters: Diego Medvedocky, Diego Cavalli
Art Director: Lisandro Grandal
Illustrator: Fernando Falcone
Account Supervisor: Paula Katz
Advertiser's Supervisor: Leonardo Esmerian
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Highest Rated

A. J. SMITH's picture

I don't get how these images relate to Club Med business, which is a shame because they look great. No point in using them if they don't communicate.

Unlesss I'm being a moron and am missing something obvious?

Regretably 0/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
A. J. SMITH's picture

I don't get how these images relate to Club Med business, which is a shame because they look great. No point in using them if they don't communicate.

Unlesss I'm being a moron and am missing something obvious?

Regretably 0/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
TopJeff's picture

I'm having the same trouble with this one. Great visual style, but I'm confused on the message (aside from the fact that if that's you with the inflated head, you probably need a vacation).

Jeff

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TopJeff
Activity Score 479
Marketing Manager
postman's picture

I don't get the connection either. They just leave me being terrified of Club Med which is the worst thing an ad can do, I think.

postman
Activity Score 951
Other
juliangray's picture

The translation is terrible, the original ad said something like "And suddenly you realize that you need to come".

So it has an idea and comunicates something, eventough i never liked them. Its just a great illustration the idea aint enough..

juliangray
Activity Score 987
Art Director
Ag's picture

This campaign just won a Lyon...

Ag
Activity Score 305
Copywriter
A. J. SMITH's picture

bizzarre.

How did it win?!?!?!?

A. J. SMITH
Activity Score 2822
ChuckNorris's picture

uhhhh

Maybe I'm super smart, but I find this very simple. =)

When you are so stressed that you get pissed at everything around you, it's time to go to Club Med.

ChuckNorris
Activity Score 834
Creative Director
Kin's picture

how the hell did you know that...illustrations are so subjective...should've done a photo shoot for this...

Kin
Activity Score 86
Creative Director
A. J. SMITH's picture

AGREED. INDEED.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
elmikel's picture

Great illustrations!!!

-no comments about other issues of this ads 'cause I'm not familiar with the product or service and I'm lazy to find out.

elmikel
Activity Score 1147
Illustrator
A. J. SMITH's picture

Surely therein lies the problem with the ads, it should either make you familiar with the product service/or so curious that you go and find out.

This sadly does neither, but the illustrator is clearly very talented.

A. J. SMITH
Activity Score 2822
luisrivera11's picture

this ad means that u are under stress and u must go to the club med, it represente things that you wish u can do or you thing in stressing moments... very nice illustriation

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
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