Agency Network: 
November 2012


Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Art Director:Jeff Suthons

Print advertisement created by Wild Colonial Boys, United Kingdom for Wainwright, within the category: Alcoholic Drinks.


She's still our favourite tweeter.
Like her, a pint of Wainwright hits all the right notes. One taste of our award-winning golden ale with its invigorating hoppy aroma and citrussy flavour, and you’re sure to be tweeting its praises.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
Log in or register to post comments
tazyboy's picture


Activity Score 777
Art Director
Featured Content

Latest Collections