VZ Wealth Management Print Advert By Ruf Lanz: Caveman, 3

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Agency Network:

Ruf Lanz

Published/Aired:

February 2013

Posted:

February 20, 2013

VZ Wealth Management Print Ad - Caveman, 3

Also From This Campaign 3

VZ Wealth Management Print Ad - Caveman, 2

VZ Wealth Management: Caveman, 2

VZ Wealth Management Print Ad - Caveman, 1

VZ Wealth Management: Caveman, 1

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Tags

Description

Print advertisement created by Ruf Lanz, Switzerland for VZ Wealth Management, within the category: Finance.

Caption

Don't follow your instincts. Systematic investment strategies.

Credits

Advertising Agency: Ruf Lanz, Zurich, Switzerland

Creative Directors: Markus Ruf, Danielle Lanz

Art Director: Isabelle Hauser

Copywriter: Thomas Schöb

Photographer: Jonathan Heyer

Compositing: Patrick Rohner

Modelling: Gerd Caris

Feb 20, 2013 - 9:56

Riiiiiight. Using apes dressed as businessmen really makes me believe your wealth management is systematic...

bate_palmas

Activity Score 1479

Feb 20, 2013 - 10:07

You re being unfair dude. It's just trying to show you how primitive the competition is. And no, unless you are 5 yo that is not so difficult to get, so I can only assume that you just wanted to say something, anything. Dissing the competition is nothing new and if it's done the right way, like in this instance, works.

tlc

Activity Score 64

Copywriter

Feb 20, 2013 - 10:17

Hmmmm...point taken man. but I still think it's a rather basic idea and a tenuous link to this kind of industry.

bate_palmas

Activity Score 1479

Feb 20, 2013 - 10:19

Actually, it's quite unclear... clumsy even. Thumbs down.

danielchapman

Activity Score 292

Feb 20, 2013 - 10:22

I agree.

Nike Diesel

Activity Score 13630

Art Director

Feb 20, 2013 - 10:21

*cavemen

Nike Diesel

Activity Score 13630

Art Director

Feb 20, 2013 - 10:26

If the tag line wasn't so long winded, and see-say... the ad wouldn't be extremely poor.

"New age investment is here"
"Investment tools for modern day"

etc etc etc

danielchapman

Activity Score 292

Feb 20, 2013 - 10:26

That makes more sense

bate_palmas

Activity Score 1479

Feb 20, 2013 - 12:42

True.

tlc

Activity Score 64

Copywriter

Feb 20, 2013 - 11:08

this is a risky campaign.. not sure if it pays off. people are usually quite proud of their "instincts"..they think that is what brought them there.. and on top of that, they are kind of calling their customers "cavemen".. not so smart either.

advertising ninja

Activity Score 616

Art Director at brain, warsaw