Agency Network: 
November 2016

Print advertisment created by Ogilvy, United Arab Emirates for Volvo, within the category: Automotive.

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '60s with the mini skirt.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more:

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

Comments (9)

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Hibon's picture
Activity Score 3734

I dont get this....but i love the car :-)

Simple ideas are the best !

xcreativity's picture
Activity Score 2374

I think the connection between the copy and the picture is very superficial. sorry

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Pacific Blue's picture
Pacific Blue
Activity Score 335

What's the "Massimo Dutti" logo doing there?

mikeelrapido's picture
Activity Score 1929



Spoonfeederxxx's picture
Activity Score 641

I think the headline could have been more conceptual...

bknowlden's picture
Activity Score 3647

Anytime there are more then 3 executions, with RARE exception, the work is mediocre at best.

crazy trayzee's picture
crazy trayzee
Activity Score 28

is this an ad for volvo or massimo dutti?

kurtberengeiger's picture
Activity Score 7323

As a series these adverts work well together.

creative.vibes's picture
Activity Score 86

i love the styling....nice