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Old chaps, 3

Agency Network: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by Saatchi & Saatchi, South Africa for Voltaren, within the category: Pharmaceutical.

The joy of movement.

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Directors: Mick Blore, Liam Wielopowski
Art Director: Moose
Copywriter: Seb
Photographer: Mr Meyersfeld

Comments (16)

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All ears's picture
All ears
Activity Score 233

This campaigns bleedin' marvelous. Saatchi & Saatchi South Africa seems to be on fire these days. Well done fella's

NatalieM's picture
NatalieM
Activity Score 1685

Yeah, these are great. Haha. Old men that are out of their element while in their element. That's funny.

All ears's picture
All ears
Activity Score 233

This campaigns bleedin' marvelous. Saatchi & Saatchi South Africa seems to be on fire these days. Well done fella's

p.syche's picture
p.syche
Activity Score 267

i think the idea is very good beacuse:
1. it's a new approach to the product
2. it's funny
3. thus it stays in your head.

But... they could have spent a few more hours working on the details of the picture...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

So, what exactly IS the idea here? I'm pretty sure what the product is, but I'm not seeing what's so marvelous and brilliant about it. Or am I simply looking for something that's not even there?

XTG's picture
XTG
Activity Score 1355

LOL

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Number 1

zmekyus's picture
zmekyus
Activity Score 120

funny...i like funny

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Me like.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Gud stuff. Me like. But i doubt it'll sell a single case of Voltaren. Er... they do sell Voltaren in cases, right?!

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Me gusto mucho! Well done guys

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Are those....balls of steel?!? LOL.

mlsman5000's picture
mlsman5000
Activity Score 128

Yeah stacks on! The last guy should have dropped the elbow... the people's elbow.

burnhard's picture
burnhard
Activity Score 395

ha ha. the peoples elbow!

whitespace's picture
whitespace
Activity Score 1953

lol. well done. if i was an old fart i'll buy this.

Slum's picture
Slum
Activity Score 52

Am I the only one who's noticed how ordinary this photoshop job is? The shadows on both the guy on the right and left make them look like cardboard cutouts.

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